Senior Integrated Campaign Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Manage product launches in collaboration with Product Marketing, executing integrated campaigns across various channels including paid digital, email, content, web, events, SDR outreach, and partnerships.

• Develop the launch template and comprehensive campaign playbook tailored for different launches, verticals, and regions.

• Implement ongoing ABX programs targeting priority verticals and specific accounts.

• Coordinate pre-event, onsite, and post-event campaigns alongside Events & Field Marketing, encompassing major events like AWS re:Invent and Deepgram flagship gatherings.

• Collaborate with SDR leadership to design sequences, talk tracks, and proof steps.

• Execute partner campaigns in conjunction with Partner Marketing and partners such as AWS, Twilio, and NVIDIA, including programs funded by MDF.

• Establish KPIs prior to launches, provide weekly reports, conduct campaign retrospectives, and track pipeline from initial contact to closed deals in coordination with Marketing Operations.

• Oversee the cross-functional campaign calendar and the intake process.

• Work closely with Product Marketing, Events & Field Marketing, SDR leadership, Partner Marketing, Marketing Operations, Brand, Content, and Sales teams.

• Report directly to the Demand Generation leadership.

⛳️ Requirements

• Proven experience in launching a product to market as a cohesive campaign across multiple channels, utilizing launch tiers, personas, and buyer journeys.

• Demonstrated success in executing account-based programs for enterprise clients, showcasing generated pipeline and revenue.

• Proficient in translating positioning into consistent advertising copy, email content, landing pages, and SDR messaging.

• Experienced in hands-on campaign sequence building with SDR teams using Outreach or similar tools.

• Strong understanding of Salesforce campaign structures, including partner and MDF programs, and campaign attribution from the initial touchpoint to closed deals.

• Capable of defining KPIs, conducting retrospectives, and determining strategies for scaling or discontinuing initiatives.

• Skilled in establishing lightweight, agile processes while maintaining alignment without formal authority.

• Familiarity with AI-driven workflows for briefs, copy variations, list creation, and reporting.

• Ability to perform effectively in a dynamic environment with evolving roadmaps and plans.

• Typically possesses around 5–7 years of experience in B2B marketing, including several years managing integrated, ABM/ABX, or demand generation campaigns within a rapidly growing technical company, or equivalent demonstrated experience (preferred, not required).

• Direct experience with HubSpot, Outreach, Salesforce, Dreamdata or similar attribution platforms, LinkedIn Ads, and Google Ads (preferred).

• Background in hyperscaler or ISV co-marketing and MDF programs (preferred).

• Experience marketing to buyers in contact center, healthcare, financial services, or public-sector domains (preferred).

• Significant collaboration experience with product marketing on launches, value stories, and messaging (preferred).

🏝️ Benefits

• Equity

• Bonus

• Access to AI tools and experimentation as integral components of the operating model

• Opportunity for growth into leadership roles