Senior Manager, Organic Growth

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of and enhance Mixbook's organic growth strategy, focusing on technical SEO, information architecture, on-page optimization, site discoverability, authority building, and AI/LLM discovery.

• Establish a long-term roadmap while managing immediate priorities and daily execution.

• Recognize and prioritize high-impact organic opportunities based on search behavior, competitive gaps, business objectives, seasonality, and performance metrics.

• Lead the technical SEO and information architecture roadmap in collaboration with Product and Engineering teams.

• Enhance crawlability, indexing, Core Web Vitals, site hierarchy, navigation, taxonomy, URL structures, internal linking, and structured data.

• Convert organic growth opportunities and technical insights into business cases, implementation needs, and prioritized recommendations.

• Identify scalable enhancements across templates, product and category pages, feeds, structured data, and content systems.

• Develop an experimentation roadmap to assess growth drivers.

• Collaborate with Brand and Content teams on search demand, content gaps, content priorities, briefs, and optimization recommendations.

• Define Mixbook's organic authority strategy, focusing on backlinks, brand mentions, citations, reviews, expert content, and community signals.

• Oversee SEO vendors involved in content and link building efforts.

• Direct the approach to Google AI Overviews, ChatGPT, Gemini, Claude, and Perplexity.

• Define, monitor, and report organic growth KPIs, including visibility, traffic, demand, CTR, engagement, conversion, revenue, and AI/zero-click visibility.

• Advocate for organic growth and discoverability best practices across Growth, Product, Engineering, Brand, Content, Merchandising, Product Marketing, Community, Paid Media, CRM, and Analytics.

⛳️ Requirements

• 8+ years of experience in SEO, organic growth, or similar digital growth roles.

• In-depth hands-on SEO expertise and a proven track record of driving organic growth for ecommerce, marketplace, or DTC brands with intricate site architectures and extensive content or product ecosystems.

• Ability to independently manage and execute a comprehensive organic growth and SEO program as a solo contributor.

• Proficiency in technical SEO, information architecture, site hierarchy and taxonomy, on-page optimization, internal linking, structured data and schema markup, canonicalization, crawl optimization, URL structures, and product/category relationships.

• Experience collaborating with Product and Engineering teams to define requirements and prioritize roadmaps.

• Capability to identify search demand, content gaps, and authority opportunities, translating insights into actionable recommendations.

• Strong analytical skills and an experimentation-oriented mindset.

• Understanding of AI/LLM-driven discovery, zero-click experiences, evolving SERP behaviors, and emerging answer environments.

• Experience managing international and localization SEO programs in multiple markets.

• Excellent communication and stakeholder management abilities.

• Practical experience with Google Search Console, GA4, Ahrefs/SEMrush, Screaming Frog, Looker, and content/CMS platforms.

• Previous experience in Product Management or SEO Product roles is an advantage.

🏝️ Benefits

• Equal Opportunity Employer.

• Reasonable accommodations provided during the recruitment process.

• Mission-driven culture focused on organizational health.

• Opportunity to contribute to thoughtful, beautifully crafted products at scale.