Senior Manager, Narrative Intelligence

This is a fully remote position, open to applicants in United States.

📋 Description

• Establish a data-driven comprehension of key audiences via research and analysis.

• Create Affirm’s narrative measurement framework, encompassing metrics, methodologies, and baselines.

• Collaborate with Analytics, User Research, Marketing, and additional teams on attribution and experimentation.

• Develop tools, dashboards, analytical standards, and a collective intelligence knowledge base.

• Manage the ongoing, data-guided narrative feedback loop.

• Synthesize qualitative research, surveys, brand health metrics, media and social insights, search and cultural indicators, campaign performance, behavioral data, as well as customer and business data.

• Convert findings into actionable implications for positioning, messaging, campaigns, content, and communication planning.

• Craft rigorous studies utilizing surveys, experiments, observational analysis, and qualitative inquiry.

• Collaborate with the Head of Story to enhance and advance Affirm’s narrative.

⛳️ Requirements

• Over 12 years of experience in consumer analytics, audience insights, data science, measurement, strategic intelligence, quantitative research, or a related discipline.

• Proven experience leveraging analysis to influence brand, communications, marketing, product, or creative strategy.

• Proficiency in quantitative research and analysis.

• Familiarity with survey design, segmentation, statistical inference, experimentation, measurement design, and handling large or imperfect datasets.

• Proficient in SQL, statistical platforms, data visualization, or business intelligence tools.

• Capability to integrate qualitative insights with quantitative analysis.

• Skill in translating trust, relevance, reputation, and narrative resonance into analytical frameworks.

• Aptitude for converting complex evidence into clear strategic decisions.

• Ability to work collaboratively across analytical, strategic, and creative fields.

• Visa sponsorship is not available for this position.

🏝️ Benefits

• Equity rewards may be part of the total compensation package.

• Monthly stipends for health, wellness, and technology expenditures.

• Comprehensive medical coverage for employees and their dependents at no cost.

• Dental and vision coverage for employees and their dependents.

• Remote-first work environment with flexibility within the country of employment.

• Flexible time off policy.

• Generous holiday calendar.

• Employee stock purchase plan (ESPP) offering discounted Affirm stock.

• Inclusive interview process with accommodations available for candidates with disabilities.