Senior Manager, Narrative Intelligence

This is a fully remote position, open to applicants in Canada.

📋 Description

• Establish an evidence-based comprehension of key audiences through thorough research and analysis.

• Create Affirm's narrative measurement framework that encompasses metrics, methodologies, and baselines.

• Collaborate with Analytics, User Research, Marketing, and various teams on attribution, experimentation, and analyses relating to business outcomes.

• Develop tools, dashboards, analytical standards, and a shared intelligence knowledge base.

• Generate an ongoing, data-informed overview of Affirm's narrative performance.

• Identify what resonates, is misunderstood, ignored, or shifting in audience perceptions.

• Integrate qualitative research, surveys, brand health, media and social intelligence, search and cultural signals, campaign performance, behavioral data, as well as customer and business data.

• Execute external research on culture, commerce, credit, and related factors.

• Convert insights into positioning, messaging, campaigns, content, and communication strategies.

• Design thorough studies utilizing surveys, experiments, observational analysis, and qualitative inquiries.

• Collaborate with the Head of Story to enhance and advance Affirm's narrative.

⛳️ Requirements

• Over 12 years of experience in consumer analytics, audience insights, data science, measurement, strategic intelligence, quantitative research, or a related domain.

• Proven experience in utilizing analysis to influence brand, communications, marketing, product, or creative strategies.

• Proficiency in quantitative research and analysis.

• Experience in survey design, segmentation, statistical inference, experimentation, measurement design, and handling large or imperfect datasets.

• Direct experience with data manipulation using SQL, statistical platforms, data visualization, or business intelligence tools.

• Capability to blend qualitative insights with quantitative analysis.

• Skill in translating trust, relevance, reputation, and narrative resonance into analytical frameworks.

• Ability to distill complex evidence into straightforward decisions and recommendations.

• Strong collaborative skills across analytical, strategic, and creative fields.

• Excellent communication skills with data scientists, researchers, writers, strategists, executives, and communication leaders.

🏝️ Benefits

• Monthly stipends for health, wellness, and technology expenses.

• Comprehensive medical coverage for employees and their dependents at no cost.

• Dental and vision coverage provided for employees and their dependents.

• Flexible time-off policy.

• Generous holiday schedule.

• Employee stock purchase plan (ESPP) allowing staff to acquire Affirm stock at a discounted rate.

• Inclusive interview process with accommodations available for candidates with disabilities.

• Remote-first work flexibility.