Senior Manager, Membership Marketing

This is a fully remote position, open to applicants in District of Columbia, +1 more state.

📋 Description

• Create a marketing strategy aimed at acquiring, engaging, and retaining members.

• Enhance renewal rates, minimize churn, and boost the lifetime value of members.

• Convert business objectives into lifecycle strategies and marketing initiatives.

• Develop and enhance scalable campaigns for onboarding, engagement, renewal, winback, and reactivation.

• Design and implement integrated campaigns across email, web, and various digital platforms.

• Oversee campaign calendars, timelines, and execution from initial concept to launch.

• Analyze trends in engagement and factors contributing to churn to guide strategy and priorities.

• Employ A/B testing and control groups to evaluate impact and enhance performance.

• Monitor and report on metrics related to retention, renewal, and campaign effectiveness.

• Create audience segmentation strategies based on behavior, tenure, and engagement levels.

• Provide targeted messaging throughout different lifecycle stages and enhance personalization.

• Work closely with the Membership team to enhance the overall member experience.

• Collaborate with Product and other departments on strategy, messaging, and execution.

• Assess and test new channels and tactics such as SMS and push notifications.

• Assist in the go-to-market strategy for new or evolving membership offerings.

• Supervise one or more team members.

⛳️ Requirements

• 7+ years of experience in marketing within B2C subscription or membership-based organizations, with a focus on retention and lifecycle marketing.

• Demonstrated success in enhancing retention and renewal rates while reducing churn.

• Extensive experience with marketing automation platforms; HubSpot is preferred.

• Capability to develop strategies and execute campaigns from start to finish.

• Data-driven approach with experience in utilizing analytics and testing to optimize outcomes.

• Exceptional communication and stakeholder management abilities.

• Strong organizational skills and the capacity to juggle multiple competing priorities.

• A Bachelor's degree in marketing is advantageous, though not mandatory.

• Experience in legal services or membership-based organizations, particularly bar associations, is a plus.

• Previous experience in people management is beneficial.

• Must possess authorization to work in the United States without employer sponsorship.

• Required application materials include a resume and cover letter.

• Virtual interviews may necessitate on-camera participation.

🏝️ Benefits

• Medical insurance

• Dental insurance

• Vision insurance

• Employee assistance program

• 401(k) retirement savings plan with matching contributions after three months of employment

• Generous paid time off

• Paid parental leave

• Opportunities for professional development

• Employer-paid life insurance

• Employer-paid disability benefits

• Fully remote work arrangement

• Occasional travel opportunities for conferences, member events, organizational meetings, or other business needs