Senior Manager, Marketing Technology – Operations

This is a fully remote position, open to applicants in Virginia.

📋 Description

• Oversee, configure, and optimize marketing technology platforms, which include MAP, CRM, data lakes, web, ABM, sales engagement, paid media, intent, and analytics solutions.

• Manage Marketo-SFDC, form capture, event/webinar, chat, and enrichment integrations.

• Ensure data quality, synchronization health, and effective error handling.

• Implement and refine lead lifecycle processes from acquisition to sales handoff, covering statuses, routing, deduplication, and compliance.

• Create scalable data architectures for lead management, customer lifecycle processes, governance, scoring, attribution, and reporting.

• Assess, implement, and integrate technologies that align with business objectives.

• Document and standardize Standard Operating Procedures (SOPs) for campaign builds, quality assurance, launches, data hygiene, documentation, and reporting.

• Establish key performance indicators (KPIs) and promote continuous operational enhancement.

• Design and execute automated workflows for lead management, enrichment, scoring, routing, reporting, and operational processes.

• Develop comprehensive low-code, no-code, and programmatic automations.

• Create reusable frameworks and automation templates.

• Monitor and enhance the reliability and effectiveness of automation.

• Ensure compliance with security, privacy, and governance standards.

• Automate workflows using Zapier/Make, Azure, and LLMs.

• Utilize AI tools for quality assurance checklists and campaign operations, adhering to privacy and accuracy standards.

• Pilot, assess, and sustain automations across the team.

• Identify and test AI and emerging technologies to address operational challenges.

• Coordinate Marketing Technology & Intelligence capabilities, encompassing MarTech, Campaign Operations, Lead Management, and Database Management.

• Facilitate cross-functional prioritization and resolve operational dependencies.

• Drive a coordinated resolution of process, data, and technology challenges.

• Advocate for consistent operating standards, documentation, governance, and best practices.

⛳️ Requirements

• 7+ years of experience in Marketing Operations/Marketing Automation.

• Extensive hands-on experience with Marketo administration, including program/channel setup, smart campaigns, tokens, schemas, forms, landing pages, email templating, assets, and MSI.

• Experience with Salesforce.

• Proven expertise in MarTech administration across webinar and chat tools, including integration setup and troubleshooting.

• Background in building and maintaining campaign processes from intake to build, quality assurance, launch, and measurement, utilizing task/work management tools such as Asana.

• Experience in lead lifecycle and scoring administration, with a focus on change documentation and testing discipline.

• Strong attention to data quality, governance, and documentation.

• Comfortable working across different time zones.

• Demonstrated automation mindset using Zapier/Make and familiarity with Azure services or LLMs, or evidence of a builder instinct through AI experimentation, personal workflows, automations, or self-directed technical problem-solving.

• High curiosity, adaptability in ambiguous situations, and a proactive approach to action.

🏝️ Benefits

• Annual bonus target.

• Equity (RSUs) and shared ownership in the company.

• Support for employees’ and their families’ physical, mental, and financial well-being.

• Generous holiday schedule, including a paid week off during the 4th of July.

• Free professional and leadership coaching services.

• Annual allowance for personal development.

• Comprehensive medical, dental, vision, and mental health benefits.

• Employee Assistance Program (EAP).

• Generous 401(k) matching contributions.

• Flexible work environment.

• Paid maternity and paternity leave.

• Generous holiday and paid time off program.

• CaaS (Coaching as a Service).

• 7 Days for Humanity – seven paid volunteer days per year.

• Global and regional DEIB steering committees and employee resource groups (ERGs).

• Global DEIB training programs and guest speakers throughout the year.