Senior Manager, Marketing Operations

This is a fully remote position, open to applicants in United States.

📋 Description

• Direct the systems, processes, and team that empower Marketing to effectively plan and execute campaigns and programs.

• Manage campaign and email operations, events and webinars, budget and expenditure oversight, marketing technology, and operational coordination throughout Marketing.

• Collaborate with Demand Generation, Product Marketing, Growth Marketing, Communications, Finance, Revenue Operations, Sales, and Marketing Engineering.

• Take ownership of the integrated Marketing calendar and the processes for campaign intake, prioritization, resource coordination, dependency management, and launch readiness.

• Supervise email and campaign operations, encompassing audience segmentation, campaign construction, forms, landing pages, testing, deployment, tracking, and quality assurance.

• Guide the operational planning and execution of trade shows, webinars, and digital events, including vendor coordination, logistics, registration, production readiness, lead processing, and follow-up.

• Ensure transparency into Marketing budgets, commitments, invoices, accruals, forecasts, and actual expenditures; collaborate with Finance and budget owners for reconciliation and variance management.

• Manage the Marketing technology stack, covering platform administration, governance, utilization, vendor management, renewals, and capability planning.

• Set data-governance standards for campaign setup, audience segmentation, forms, tracking, naming conventions, data capture, and system handoffs.

• Oversee Marketing’s involvement in lead-scoring and routing processes alongside Revenue Operations.

• Define intake requirements, service levels, documentation, templates, and execution standards.

• Standardize workflows, pinpoint operational risks and dependencies, and enhance execution quality and responsiveness.

• Implement AI-driven enhancements to minimize manual tasks and boost efficiency, documentation, quality assurance, and productivity.

• Provide reports on campaign delivery, team capacity, service levels, budget status, and operational performance.

• Lead and develop the Marketing Operations team.

⛳️ Requirements

• Bachelor's degree or equivalent relevant professional experience.

• 8–10 years of progressive experience in B2B SaaS marketing operations, campaign operations, marketing automation, or a related field.

• 3–5 years of experience in team leadership.

• Proven experience in leading a team or managing a shared-service Marketing function.

• Practical experience with Marketo and Salesforce, including campaign setup, data flows, governance, and operational troubleshooting.

• Familiarity with 6sense or a similar account-based marketing or revenue platform.

• Experience supporting a multi-product, multi-segment, or global Marketing organization.

• In-depth knowledge of campaign operations, marketing automation, data quality, and system handoffs.

• Experience managing complex, cross-functional projects with numerous stakeholders, priorities, and deadlines.

• Strong financial and operational acumen, including budget tracking, reconciliation, vendor administration, and forecasting support.

• Practical fluency with AI-enabled tools and sound judgment regarding accuracy, data privacy, and appropriate human review.

• Excellent prioritization, process design, documentation, and stakeholder management skills.

• Effective written and verbal communication skills, with the ability to identify risks and convey recommendations and trade-offs.

• Capability to lead a team while remaining actively engaged in operational execution.

🏝️ Benefits

• Fully remote work with company-provided equipment (laptop, software, etc.).

• Employment with a growing, casual, fun, and philanthropic-minded company.

• Comprehensive, high-quality medical/prescription drug plan options, along with dental and vision plan offerings.

• Employer contribution to Health Savings Account (HSA) for eligible participants.

• Medical Flexible Spending Accounts.

• Dependent Care Flexible Spending Accounts.

• Basic life insurance of $50,000 or 1X salary, whichever is greater.

• Short- and long-term disability and Accidental Death and Dismemberment benefits at no cost.

• 401K Retirement Savings Plan with automatic enrollment and up to 4% company match.

• Paid Time Off (PTO)/Holidays.

• Employer-paid life and accidental death insurance.

• Health Care Spending Account contribution.

• Dependent life insurance.

• Optional life insurance.

• LTD Insurance.

• Drug and Paramedical Coverage.

• Dental Insurance.

• Vision Insurance.

• Employee Assistance Program (EAP).

• Superannuation rate of 12%.

• Monthly stipend of $400 AUD to purchase private medical insurance.

• UK pension with employer contribution of 8% of basic salary.

• Private Medical Insurance.

• Life Assurance.

• Income Protection.

• Critical Illness coverage.

• Employee Assistance Programme.

• Serious Illness Benefit.

• Help@Hand service.

• Cashplan.