Senior Manager, Marketing

This is a fully remote position, open to applicants in Illinois, +3 more states.

📋 Description

• Oversee the creation and implementation of comprehensive national marketing campaigns that align with the capital funnel strategy, encompassing digital engagement, advertising, executive-targeted content, and impactful customer experiences.

• Create economic value tools and resources, such as ROI calculators, business case templates, and health economic materials that showcase the institutional value and impact of Mako technologies.

• Build and maintain a network of executive reference sites and administrative faculty to facilitate peer-to-peer engagement, customer programs, and executive advocacy.

• Collaborate with Sales, GAMA & Health Economics, Medical Education, Commercial Excellence, and downstream marketing teams for a cohesive go-to-market strategy.

• Formulate strategies and programs that influence hospital investment decisions and bolster the overall capital sales strategy.

• Propel initiatives that enhance the adoption and growth of the Mako portfolio.

• Convert complex clinical, economic, and business insights into marketing strategies and content directed at hospital executives and key decision-makers.

⛳️ Requirements

• Bachelor's degree.

• At least 10 years of professional experience.

• A minimum of 2 years in a managerial role.

• At least 7 years within the medical device industry (preferred).

• Proven marketing experience in the healthcare or medical device sector (preferred).

• Experience in engaging and selling to C-suite and executive-level stakeholders (highly preferred).

🏝️ Benefits

• Flexibility to work remotely, in a hybrid model, or on-site.

• Commitment to equal opportunity employment.

• 30% travel requirement.