Senior Manager, Marketing Analytics

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take ownership of the complete marketing performance measurement process, encompassing campaign, channel, and program reporting from initial engagement to closed-won revenue.

• Develop, sustain, and enhance attribution and funnel models for effective budget allocation.

• Utilize machine learning and LLM-based methodologies for propensity scoring, pipeline forecasting, channel mix optimization, and automated anomaly detection.

• Create AI-assisted insights for automated analysis addressing "what changed and why."

• Assess, pilot, and expand AI functionalities within marketing and analytics tools.

• Establish responsible AI usage standards, validate model outputs, document assumptions, monitor drift, and collaborate with Security and Legal on data management.

• Collaborate with Demand Generation and Events teams to define targets, predict pipeline contributions, and monitor performance.

• Design and manage dashboards and self-service reporting.

• Oversee the marketing data architecture, which includes Salesforce, marketing automation, and downstream warehouse tables.

• Work alongside Marketing Operations and Data Engineering to ensure data quality and proper instrumentation.

• Provide executive-level analysis and presentations for Quarterly Business Reviews (QBRs), board materials, and annual planning processes.

• Offer budget scenarios and ROI analyses for potential new investments.

• Enhance analytical standards through mentorship, comprehensive documentation, and clear analytical guidelines.

⛳️ Requirements

• Minimum of 7 years of experience in marketing analytics, marketing operations, or a closely related analytics role.

• At least 2 years of experience leading analysts, cross-functional projects, or both.

• Strong preference for experience in B2B SaaS.

• Proficient, hands-on SQL skills.

• Proven track record of managing B2B funnel and attribution measurement.

• Experience in developing or significantly reconstructing a multi-touch attribution or pipeline model.

• Practical experience applying machine learning or AI to business challenges, including propensity scoring, forecasting, segmentation, or automated insight generation.

• Familiarity with ABM platforms (6sense, Demandbase) or large-scale media mix modeling and incrementality testing.

• Proficient in Salesforce, a marketing automation platform (Marketo, HubSpot, or similar), and a BI tool (Tableau, Looker, Power BI, or similar).

• Strong communication skills suitable for executive-level interactions.

• Experience with dbt, Python or R, and a cloud data warehouse (Snowflake, BigQuery, Redshift) for marketing data modeling is advantageous.

• Experience in supporting an enterprise, multi-product go-to-market strategy is a plus.

• Familiarity with LLM APIs or AI-assisted analytics tools is a bonus.

• Background checks are mandatory.

• Must be located in Canada.

🏝️ Benefits

• $200/month (USD) for any personal enhancement.

• Comprehensive health and life insurance coverage for employees.

• Competitive salary and bonus program.

• Statutory vacation plus flexible vacation options.

• Paid time off for birthdays and volunteering activities.

• Access to employee resource groups.

• Opportunities for team and company-wide gatherings.

• Pathways to advance your career at one of the fastest-growing SaaS companies in North America and EMEA.