Senior Manager, Marketing Analytics

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take ownership of end-to-end marketing performance measurement, including reporting for campaigns, channels, and programs from initial engagement to closed-won revenue.

• Create, sustain, and enhance attribution and funnel models used for budget distribution.

• Implement machine learning and LLM-based techniques for propensity scoring, pipeline forecasting, channel mix optimization, and anomaly detection.

• Develop AI-assisted insights for automated responses to “what changed and why” inquiries.

• Assess, pilot, and expand AI capabilities within marketing and analytics tools.

• Provide recommendations on whether to build or buy based on measured outcomes.

• Establish standards for responsible AI usage, encompassing output validation, assumption documentation, drift monitoring, and data-handling collaborations with Security and Legal.

• Collaborate with Demand Generation and Events teams on target setting, pipeline forecasting, and performance monitoring.

• Design and manage dashboards and self-service reporting tools.

• Oversee the marketing data infrastructure, including Salesforce, marketing automation systems, and downstream warehouse tables.

• Work alongside Marketing Operations and Data Engineering to ensure data quality and proper instrumentation.

• Present executive-level analyses and reports for Quarterly Business Reviews (QBRs), board meetings, and annual planning sessions.

• Create budget scenarios and ROI analyses for new investments.

• Elevate analytical standards through mentorship, documentation, and transparent analysis practices.

• Report to Marketing Operations and provide support to the entire marketing organization.

⛳️ Requirements

• Minimum of 7 years of experience in marketing analytics, marketing operations, or a closely related analytics role.

• At least 2 years of experience leading analysts, cross-functional projects, or both.

• B2B SaaS experience is highly preferred.

• Strong, hands-on SQL skills are essential.

• Proven ownership of B2B funnel and attribution measurement.

• Experience in building or significantly reconstructing a multi-touch attribution or pipeline model.

• Practical experience applying machine learning or AI to solve business challenges.

• Familiarity with ABM platforms (such as 6sense, Demandbase) or media mix modeling and incrementality testing at scale.

• Proficient in Salesforce, a marketing automation platform (like Marketo, HubSpot, or similar), and a BI tool (such as Tableau, Looker, Power BI, or similar).

• Excellent executive communication skills.

• Experience in partnerships with marketing operations, demand generation, sales operations, and finance.

• Background checks are mandatory.

• Nice to have: experience with dbt, Python or R, and a cloud data warehouse (like Snowflake, BigQuery, Redshift).

• Nice to have: experience supporting an enterprise, multi-product go-to-market strategy.

• Nice to have: experience developing with LLM APIs or AI-assisted analytics tools.

🏝️ Benefits

• $200/month (USD) for any expenses that enhance your well-being.

• Comprehensive health and life insurance coverage for employees.

• Competitive salary and bonus program.

• Statutory vacation plus flexible vacation options.

• Paid time off for your birthday and volunteering activities.

• Access to employee resource groups.

• Opportunities for team and company-wide gatherings.

• Possibilities to launch your career at a rapidly growing SaaS company.