Senior Manager, Integrated Marketing Strategy

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of coordinating integrated campaigns across paid, content, and earned media channels.

• Oversee the execution of SEO and AEO strategies, focusing on search and LLM demand signals along with keyword and topic intelligence.

• Manage the campaign calendar and the briefing process across content, paid media, and public relations.

• Lead the daily operations of the paid media agency, including briefs, budget management, testing, and performance evaluations.

• Collaborate with marketing operations to guide the journey from advisor engagement to conversion.

• Launch lead conversion experiments aimed at enhancing website performance.

• Develop and manage the roadmap for website conversion architecture, encompassing landing pages, form submissions, and CTA optimization.

• Aggregate cross-channel performance metrics into a comprehensive weekly overview for leadership.

• Create and sustain a KPI framework that tracks branded search volume, MQL volume, and the efficiency of paid media.

• Establish and maintain a reporting infrastructure utilizing GA4, Looker Studio, and other relevant tools.

• Provide data-driven insights and strategic recommendations, including future testing opportunities.

• Track CPM/CPA benchmarks and suggest budget reallocations as necessary.

⛳️ Requirements

• 7-9 years of experience in integrated marketing, growth marketing, or marketing operations.

• Strong analytical skills with proficiency in GA4, Looker Studio, and Google Search Console or similar platforms.

• Proven experience in managing an agency’s daily operations, including briefs, budget oversight, and performance accountability.

• Practical experience with conversion optimization, particularly regarding landing pages, form architecture, and CTA testing.

• Understanding of SEO and keyword research, along with how search intent should shape content strategy.

• Detail-oriented and highly organized, capable of handling multiple projects without sacrificing accuracy.

• A Bachelor's degree is required.

🏝️ Benefits

• Fully remote work arrangement.

• Occasional travel.