Senior Manager, Integrated Marketing

This is a fully remote position, open to applicants in California.

📋 Description

• Take charge of the integrated marketing strategy and annual planning for a designated priority specialized audience.

• Create integrated marketing strategies that reflect seasonal and cyclical demands, buyer and candidate requirements, competitive landscapes, business priorities, and revenue opportunities.

• Convert business objectives into integrated marketing programs, campaigns, activation plans, and growth initiatives.

• Act as the main marketing partner for designated Executive Directors regarding audience strategy, planning, campaign priorities, growth opportunities, and performance metrics.

• Suggest audience priorities, campaign sequencing, resource requirements, and marketing investments based on impact, urgency, and business value.

• Ensure that audience insights guide campaign planning, content marketing priorities, creative direction, channel activation, and overall marketing execution.

• Oversee the planning and coordination of integrated marketing programs, campaigns, and initiatives across various channels and teams.

• Develop comprehensive program and campaign briefs that outline audience, objectives, insights, activation strategies, channel roles, offers, timelines, measurement, and deliverables.

• Foster cross-functional collaboration among Brand, Content Marketing, Brand Design Studio, Field Marketing, Analytics, Performance Marketing, Communications, Web, and other partners.

• Lead campaign governance, decision-making processes, prioritization, and optimization efforts.

• Track performance, evaluate ROI, uncover insights, and enhance programs using a test-and-learn methodology.

• Supervise, mentor, and develop Senior Marketing Managers or Marketing Managers.

• Align practice-group marketing, audience activation, marketing initiatives, and one-to-one marketing tools with audience strategy and integrated marketing plans.

• Guide the creation of customer-facing marketing tools, collateral, email templates, pitch decks, playbooks, opportunity kits, and practice-specific resources.

• Collect and synthesize feedback from the field and stakeholders to enhance strategies, campaign performance, activation adoption, and market relevance.

• Cultivate partnerships across Marketing, business leadership, Communications, and Executive Director teams.

• Advocate for audience-centric, field-informed, performance-driven marketing throughout the organization.

• Provide timely feedback, address concerns, and handle challenging discussions with emotional intelligence, fairness, and consistency.

⛳️ Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field is required.

• An MBA or another advanced degree is preferred.

• Over 8 years of progressive marketing experience.

• More than 4 years of experience in integrated marketing, demand generation, go-to-market strategy, campaign marketing, audience marketing, or related fields.

• Proven experience in developing audience, segment, industry, or customer-focused marketing strategies.

• Experience in leading complex, cross-functional marketing initiatives and influencing senior stakeholders.

• Prior experience managing direct reports or leading professional contributors is preferred.

• Background in B2B, professional services, staffing, consulting, technology, or similar fields is preferred.

• Proficiency in integrated marketing strategy.

• Skills in audience segmentation and planning.

• Experience in go-to-market planning.

• Ability to develop and orchestrate campaigns.

• Familiarity with audience activation and marketing activation.

• Knowledge of marketing measurement and optimization.

• Strong business acumen and prioritization skills.

• Experience in team leadership and coaching.

• Capability to influence executive stakeholders.

• Proficiency in cross-functional collaboration and change management.

• Strong executive presence.

• Excellent written and verbal communication skills.

• Ability to influence without authority in a matrixed organization.

• Strong relationship-building skills with Executive Directors, business leadership, Marketing, Communications, and cross-functional stakeholders.

• Ability to simplify complex issues and align teams around priorities.

• Knowledge of marketing planning and campaign management tools.

• Familiarity with CRM and marketing technology platforms.

• Proficiency in marketing analytics and reporting tools.

• Experience with Microsoft Office Suite and Copilot.

• Ability to leverage AI and MarTech capabilities to enhance planning, workflows, measurement, and marketing effectiveness.

• Successful completion of a background check is required as a condition of employment.

🏝️ Benefits

• Discretionary annual bonus.

• Group health insurance benefits (medical, vision, dental).

• FSA and HSA healthcare accounts.

• Life and accident insurance.

• Adoption and fertility assistance.

• Paid parental leave of up to 6 weeks.

• Short-term and long-term disability.

• Paid time off for vacation, personal needs, and sick time.

• Up to 17 days of Choice Time Off (CTO) per calendar year for new hires, pro-rated based on hours worked.

• Up to 11 paid holidays per calendar year.

• 401(k) savings and investment plan or deferred compensation plan, if eligible.

• Employer match of 100% on the first 3% of contributions for eligible employees.

• Reasonable accommodation assistance for applicants with disabilities.