Senior Manager, Influencer Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and enhance Midi Health’s tiered creator strategy based on performance metrics.

• Create and oversee a curated network of creators in midlife health, wellness, lifestyle, and comedy across Instagram, TikTok, and YouTube.

• Set up partnership frameworks that encompass deal structures, paid usage, whitelisting, exclusivity, and content rights.

• Negotiate terms with creators, managers, talent agencies, and prominent personalities.

• Define key performance indicators (KPIs) and measurement frameworks linking influencer investments to brand awareness, patient acquisition, and conversion rates.

• Collaborate with Growth and Paid Media teams on amplification and attribution strategies.

• Manage planning, forecasting, pacing, and monthly reconciliation of a multi-million-dollar influencer marketing budget.

• Direct influencer strategy and execution for brand initiatives, creator-led events, integrated campaigns, and celebrity partnerships.

• Ensure that creator content is medically accurate and adheres to FTC and healthcare advertising regulations.

• Oversee agency and talent partners, establish scalable operational processes, and mentor junior team members.

⛳️ Requirements

• 6–9 years of experience in influencer, creator, or social marketing, including 2–3+ years managing an influencer program from start to finish, preferably in-house.

• Demonstrated experience in managing influencer marketing budgets of seven figures or more, with robust financial planning, forecasting, and reconciliation capabilities.

• In-depth knowledge of creator partnerships, paid amplification, whitelisting, partnership advertisements, licensed content, and usage rights.

• Strong negotiation abilities and experience in managing relationships with creators, talent managers, agencies, and high-profile partners.

• A data-driven approach to influencer marketing, with a history of measuring performance through metrics like CPM, CAC, conversions, and other business outcomes.

• Experience in healthcare, wellness, or other regulated industries, with knowledge of FTC guidelines and advertising compliance.

• Capability to balance strategic thinking with hands-on execution in a dynamic, high-growth environment.

• Excellent cross-functional collaboration skills, with the ability to influence stakeholders, manage competing priorities, and ensure accountability.

• A builder's mindset: you thrive on creating scalable systems, enhancing processes, and transforming successful programs into sustainable growth engines.

• All candidates must be authorized to work in the United States without current or future sponsorship requirements.

🏝️ Benefits

• Medical coverage

• Dental coverage

• Vision coverage

• Paid time off

• Equity opportunities