Senior Manager, Growth Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the growth marketing strategy and customer acquisition plan for your designated business unit.

• Convert revenue targets and new customer objectives into actionable funnel targets, channel strategies, campaigns, and growth initiatives.

• Cultivate a comprehensive understanding of the business, market conditions, ideal customer profile (ICP), customer buying journey, competitive landscape, and sales processes.

• Evaluate the health of the acquisition engine and pinpoint significant opportunities, gaps, and risks.

• Create quarterly and annual growth plans driven by performance metrics, market trends, channel capabilities, and business objectives.

• Oversee marketing performance related to lead generation, Marketing Qualified Leads (MQLs), pipeline contributions, conversion rates, customer acquisition, and marketing efficiency.

• Analyze funnel and channel performance to uncover trends, identify bottlenecks, assess quality issues, and discover optimization opportunities.

• Collaborate with Marketing Operations, Revenue Operations, and Sales teams on attribution, lead quality, scoring, routing, reporting, and funnel visibility.

• Set forecasts and performance expectations while communicating any risks or gaps.

• Create integrated campaigns that encompass audience targeting, messaging, content creation, channels, conversion experiences, nurturing, and Sales activation.

• Work closely with Product Marketing to transform customer insights and product value into effective acquisition strategies.

• Experiment with audiences, messaging, offers, channels, and conversion experiences to achieve scalable growth.

• Act as the primary marketing partner for business and Sales leadership.

• Coordinate specialists across Paid Media, Marketing Automation, Content, SEO/AEO, Creative, Product Marketing, Events, Partnerships, Account-Based Marketing (ABM), and Marketing Operations.

• Collaborate with Sales to address pipeline needs, lead quality, account strategies, prospect engagement, and campaign activation.

• Influence priorities and foster accountability among teams without directly managing all execution members.

• Identify, prioritize, and test new growth opportunities across various channels, audiences, offers, messaging, landing experiences, lifecycle programs, partnerships, and emerging platforms.

• Assess experiments for immediate performance and scalability.

• Document insights and consistently refine strategy and execution.

⛳️ Requirements

• Minimum of 7 years of experience in growth marketing, demand generation, integrated marketing, or a related B2B marketing field.

• Proven experience managing customer acquisition, pipeline, or revenue-related marketing objectives.

• Strong comprehension of the B2B funnel and the interplay of marketing channels throughout the customer journey.

• Experience in developing and implementing integrated, multi-channel campaigns.

• Exceptional analytical skills with the capability to convert performance data into actionable insights and strategies.

• Familiarity with paid media, lifecycle/email marketing, content creation, SEO, conversion optimization, events, partnerships, and/or account-based marketing.

• Strong knowledge of marketing automation, CRM systems, attribution, and funnel reporting.

• Experience in close collaboration with Sales and Revenue Operations teams.

• Ability to think strategically while remaining engaged with execution to drive progress.

• Excellent project management and prioritization skills, capable of juggling multiple initiatives and stakeholders.

• Strong communication skills with the ability to convey strategy, performance, risks, and recommendations clearly to senior leadership.

• A proactive mindset focused on action, experimentation, and continuous improvement.

• Must be eligible to work in the United States without sponsorship.

• Preferred: Experience in marketing SaaS or technology products to SMB or mid-market clients.

• Preferred: Experience within a portfolio or multi-brand organization.

• Preferred: Familiarity with Salesforce, Marketo, HubSpot, or similar CRM and marketing automation platforms.

• Preferred: Experience in expanding or diversifying an acquisition engine beyond paid search and traditional demand generation methods.

• Preferred: Knowledge of ABM, product-led growth strategies, partnerships, referral programs, AEO/GEO, and new acquisition channels.

• Preferred: Experience in home services, field services, construction, remodeling, or related sectors.

🏝️ Benefits

• Flexibility to work from anywhere within your country of employment—whether in-office, remote, or hybrid.

• Immediate access to comprehensive health and wellness benefits, including an annual wellness stipend.

• 401k plan with up to a 4% match and immediate vesting.

• Flexible and generous (FTO) time-off policy.

• Employee Stock Purchase Program.