Mobile User Acquisition Manager

This is a fully remote position, open to applicants in Bulgaria, +4 more countries.

📋 Description

• Take charge of hands-on user acquisition performance for skill gaming and social gaming applications.

• Strategize, initiate, and optimize app-install campaigns across user acquisition networks and app DSPs.

• Prioritize campaigns that focus on attracting quality players rather than simply low-cost installs.

• Convert mobile growth strategies into actionable channel plans, budgets, and testing roadmaps.

• Provide updates on progress against established mobile KPIs.

• Examine cohort, LTV, retention, and ROAS data to assess when to scale, adjust spending, or halt campaigns.

• Collaborate with BI and the Head of Mobile for MMP setup, ensuring attribution accuracy, and conducting incrementality testing.

• Assist in SKAN and ATT initiatives.

• Collaborate with creative teams to develop and refine concepts and messaging targeted at skill gaming audiences.

• Partner with product, CRO, and CRM teams to enhance conversion rates, activation, and retention.

• Ensure campaigns adhere to platform and regulatory standards.

• Report directly to the Head of Mobile.

⛳️ Requirements

• Demonstrated experience in acquiring players for skill gaming applications.

• Proven success in mobile user acquisition and app performance marketing.

• Experience in scaling gaming applications and managing substantial media budgets.

• Practical experience with UA networks and app DSPs, including AppLovin, Unity Ads, ironSource, Moloco, and Liftoff.

• Proficient in using AppsFlyer and similar MMPs and mobile analytics tools.

• Strong skills in cohort analysis, LTV, ROI, retention, and ROAS.

• Capability to translate data into clear optimization decisions.

• Experience with incrementality testing and predictive LTV is beneficial.

• Excellent communication skills and ability to collaborate across functions.

• A degree in Marketing, Business Administration, or a related field.

• Experience in iGaming or social casino is a plus.

🏝️ Benefits

• Genuine ownership from the first day.

• Direct access to key decision-makers.

• Freedom to create and implement initiatives.

• Open communication via Slack.

• Documented outcomes in Monday.com.

• Agreed-upon deadlines maintained.

• Cameras on during calls to foster team connection.

• An equal-opportunity, inclusive workplace.

• Opportunity to collaborate with a global growth marketing partner serving social gaming brands.