Customer Growth Marketing Manager

This is a fully remote position, open to applicants in Denmark.

📋 Description

• Take charge of the EMEA customer marketing strategy in collaboration with the VP, regional sales, and commercial leadership.

• Develop plans aligned with regional revenue, renewal, and expansion goals.

• Report on program-generated pipeline, influenced expansion ARR, and retention outcomes.

• Participate in customer meetings, account planning sessions, pipeline reviews, and forecasting calls.

• Communicate engagement and risk indicators to AEs, AMs, and CSMs.

• Categorize customers based on industry, edition, size, adoption level, and renewal dates.

• Create programs addressing declining usage, advocating for changes, low engagement, and upcoming renewals.

• Develop strategies for expansion plays, cross-selling, edition transitions, and adoption initiatives.

• Design tailored programs specific to key industry sectors.

• Coordinate user groups, roundtables, executive dinners, webinars, and event-related customer interactions.

• Gather customer stories for case studies, videos, references, reviews, and speaking engagements.

• Customize central brand, product marketing, and lifecycle initiatives for the EMEA region.

• Utilize AI and tools such as HubSpot, Dynamics 365, Gong, Dreamdata, and Clay for research, segmentation, and drafting.

⛳️ Requirements

• A minimum of 4 years in B2B SaaS marketing, preferably focusing on customer, lifecycle, or account-based marketing.

• A customer-centric mindset with a genuine interest in understanding customer motivations.

• Capability to analyze usage, renewal, and pipeline data effectively.

• Proven experience in designing and executing multi-touch programs from start to finish.

• Experience collaborating with or within sales and Customer Success teams.

• Experience in a matrix environment, delivering results to a commercial leader while upholding a unified marketing standard.

• Exceptional proficiency in written and spoken English.

• Competence with HubSpot and a CRM platform such as Dynamics 365 or Salesforce.

• Comfortable with daily use of AI tools.

• Ability to manage a region effectively while collaborating across time zones with a central team.

🏝️ Benefits

• Complete flexibility to work in the environment and schedule that best suits your productivity.

• 10% of your working hours allocated to personal development.

• Comprehensive pension plan that includes life insurance.

• Coverage for loss of work capacity or serious illness.

• Health insurance that covers hospital stays, surgeries, and physical therapy.

• Provision of a laptop and iPhone.

• Phone subscription included.

• Complimentary lunch, snacks, and beverages.