Head of Digital Growth

This is a fully remote position, open to applicants in Florida.

📋 Description

• Spearhead extensive user acquisition through both paid and organic channels.

• Take ownership of performance across social media, search engines, influencers, affiliates, and emerging platforms.

• Design and enhance onboarding, trial, and subscription conversion processes.

• Enhance activation, conversion, and early retention via ongoing testing.

• Boost subscriber retention, engagement, and lifetime value.

• Streamline subscription monetization and upsell tactics.

• Manage and oversee essential growth metrics, including CAC, LTV, retention, and conversion rates.

• Collaborate with product and engineering teams to facilitate growth-oriented product enhancements.

• Build and expand a consumer health platform from initial traction to millions of paying subscribers.

• Implement, test, iterate, and swiftly achieve measurable outcomes in a dynamic environment.

⛳️ Requirements

• Proven track record of scaling a consumer application from installations to subscriptions and recurring revenue.

• Experience in driving growth at a scale involving millions of users.

• Demonstrated success in reducing CAC while increasing volume.

• Background in consumer health, wellness, fitness, or related subscription services.

• In-depth knowledge of LTV:CAC ratios, retention cohorts, conversion funnels, and attribution methods.

• Proven history of documented performance metrics and results.

• Familiar with hybrid subscription and product monetization strategies.

• Understanding of AI-driven personalization and engagement techniques.

• Experience in hardware and software ecosystems.

• Proven experience in scaling from initial traction to widespread market adoption.

🏝️ Benefits

• Medical, Dental, and Vision coverage.

• Accident, Hospital Indemnity, and Critical Illness insurance.

• Employee Assistance Program (EAP).

• Employer-paid Life and AD&D Insurance.

• Optional Supplemental Life and AD&D Insurance.

• Short- and Long-Term Disability Insurance.

• Flexible Spending Accounts.

• Health Spending Accounts.

• Dayforce Wallet – get paid as you earn.

• Employee Discount.

• Retirement Planning (401k with matching contribution).

• Pet Insurance.

• Wellness Program Offerings.

• Paid Time Off, accrued per pay period based on years of service, starting at 20 days annually.

• 9 Paid Holidays per year, including 1 floating holiday.

• High-impact, ownership-driven role with a direct influence on company growth.

• Opportunity to build and scale from early traction to massive adoption.

• Exposure to innovative growth strategies and experimentation.

• An environment that rewards performance, speed, and measurable results.