Customer Growth Marketing Manager

This is a fully remote position, open to applicants in Denmark.

📋 Description

• Take charge of the EMEA customer marketing strategy in collaboration with the VP, regional sales, and commercial leadership.

• Develop plans aligned with revenue, renewal, and expansion goals.

• Track and report on program-sourced pipeline, influenced expansion ARR, and retention outcomes.

• Participate in customer meetings, account planning sessions, pipeline reviews, and forecasting calls.

• Communicate engagement and risk signals to Account Executives (AEs), Account Managers (AMs), and Customer Success Managers (CSMs).

• Categorize customers by industry, edition, size, adoption rate, and renewal dates.

• Create retention initiatives that address declining usage, advocate for changes, enhance engagement, and manage upcoming renewals.

• Collaborate with Account Managers to develop expansion strategies.

• Create industry-specific programs and associated content.

• Manage edition transitions, cross-sell initiatives, adoption programs, and targeted account strategies.

• Develop offers, templates, and communication scripts for commercial teams.

• Coordinate user groups, roundtable discussions, executive dinners, webinars, and regional events.

• Gather customer stories for case studies, videos, references, reviews, and speaking engagements.

• Establish and nurture a base of customer advocates.

• Tailor central brand, product marketing, and lifecycle initiatives for the EMEA region.

• Leverage AI and tools such as HubSpot, Dynamics 365, Gong, Dreamdata, and Clay for research, segmentation, and drafting.

⛳️ Requirements

• A minimum of 4 years of experience in B2B SaaS marketing, preferably in customer, lifecycle, or account-based marketing.

• A customer-first attitude and a genuine interest in understanding customer motivations.

• Proficiency in interpreting usage, renewal, and pipeline data.

• Proven experience in designing and executing multi-touch programs from start to finish.

• Experience working within or alongside sales and Customer Success teams.

• Ability to deliver results to a commercial leader while upholding marketing standards in a matrix environment.

• Exceptional written and spoken English skills.

• Familiarity with HubSpot and a CRM platform like Dynamics 365 or Salesforce.

• Comfort with utilizing AI tools on a daily basis.

• Capability to manage a region and collaborate across time zones with a central team.

🏝️ Benefits

• Complete flexibility to work from anywhere and at any time that suits you best.

• 10% of your working hours allocated for professional development.

• Comprehensive pension plan including life insurance options.

• Coverage for loss of work capability or serious illness.

• Health insurance that includes coverage for hospital stays, surgeries, and physical therapy.

• A laptop and iPhone will be provided.

• Phone subscription included.

• Complimentary lunch, snacks, and beverages.