Senior Manager, Growth Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the growth marketing strategy and customer acquisition plan for the designated business.

• Convert revenue and new-customer objectives into funnel targets, channel strategies, campaigns, and growth initiatives.

• Cultivate a thorough understanding of the business, market, ideal customer profile (ICP), customer buying journey, competitive landscape, and sales process.

• Evaluate the health of the acquisition engine and pinpoint significant opportunities, gaps, and risks.

• Formulate quarterly and annual growth plans based on performance, market dynamics, channel capacity, and business priorities.

• Oversee marketing performance across lead generation, marketing qualified leads (MQLs), pipeline contribution, conversion, customer acquisition, and marketing efficiency.

• Examine funnel and channel performance to detect trends, bottlenecks, quality issues, and optimization opportunities.

• Collaborate with Marketing Operations, Revenue Operations, and Sales to enhance attribution, lead quality, scoring, routing, reporting, and funnel visibility.

• Set forecasts and performance expectations while communicating risks or gaps to stakeholders.

• Develop integrated campaigns that link audience, messaging, content, channels, conversion experiences, nurturing, and Sales activation.

• Work with Product Marketing to convert customer insights, positioning, and product value into acquisition strategies.

• Experiment with audiences, messages, offers, channels, and conversion experiences to discover scalable growth opportunities.

• Coordinate specialists across Paid Media, Marketing Automation, Content, SEO/AEO, Creative, Product Marketing, Events, Partnerships, Account-Based Marketing (ABM), and Marketing Operations.

• Generate strategic briefs and guidance for functional teams.

• Partner with Sales regarding pipeline needs, lead quality, account strategy, prospect engagement, and campaign activation.

• Foster cross-functional relationships and eliminate obstacles to expedite growth.

• Influence priorities and ensure accountability without directly managing execution teams.

• Identify and prioritize new growth opportunities outside existing acquisition channels.

• Formulate hypotheses and tests across channels, audiences, offers, messaging, landing experiences, lifecycle programs, partnerships, and emerging platforms.

• Assess experiments for immediate performance and scalable potential.

• Document insights and continually enhance strategy and execution.

⛳️ Requirements

• 7+ years of experience in growth marketing, demand generation, integrated marketing, or a related B2B marketing field.

• Proven experience in owning customer acquisition, pipeline, or revenue-related marketing objectives.

• Strong comprehension of the B2B funnel and the interplay of marketing channels throughout the customer journey.

• Experience in developing and executing integrated, multi-channel campaigns.

• Excellent analytical skills with the capability to translate performance data into clear insights and actionable steps.

• Familiarity with paid media, lifecycle/email marketing, content, SEO, conversion optimization, events, partnerships, and/or account-based marketing.

• Strong grasp of marketing automation, CRM, attribution, and funnel reporting.

• Experience working closely with Sales and Revenue Operations.

• Ability to think strategically while remaining engaged enough in execution to drive progress forward.

• Strong project management and prioritization abilities to handle multiple initiatives and stakeholders.

• Exceptional communication skills to clearly convey strategy, performance, risks, and recommendations to senior leaders.

• An inclination toward action, experimentation, and continuous improvement.

• Must be eligible to work in the United States without sponsorship.

• Experience marketing SaaS or technology products to SMB or mid-market clients (preferred).

• Experience in a portfolio or multi-brand organization (preferred).

• Familiarity with Salesforce, Marketo, HubSpot, or similar CRM and marketing automation platforms (preferred).

• Experience diversifying an acquisition engine beyond paid search and traditional demand generation (preferred).

• Understanding of ABM, product-led growth, partnerships, referral programs, AEO/GEO, and new acquisition channels (preferred).

• Experience in home services, field services, construction, remodeling, or related industries (preferred).

🏝️ Benefits

• Flexibility to work in a manner that suits you best within your country of employment – whether in-office, remote, or hybrid.

• Immediate access to comprehensive health and wellness benefits, including an annual wellness stipend.

• 401k with up to a 4% match and immediate vesting.

• Flexible and generous (FTO) time-off policy.

• Employee Stock Purchase Program.