Growth Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop reusable systems for campaigns, which include templates, automations, and workflows.

• Execute priority campaigns from start to finish, encompassing targeting and messaging through multi-channel implementation and pipeline accountability.

• Design cohort-based nurturing journeys for content downloads, post-event follow-ups, post-onboarding engagement, and ongoing programs.

• Enhance the onboarding sequence for new users.

• Take ownership of the monthly newsletter.

• Oversee the startup program.

• Utilize signals, scoring, AI tools, and interconnected workflows to identify targets, determine the next best actions, and execute campaigns effectively.

• Make content and signals accessible for agent-driven discovery tools.

• Cultivate product fluency and technical storytelling capabilities.

• Collaborate with Product Marketing on pertinent, value-oriented campaigns.

⛳️ Requirements

• 3-5+ years of experience in demand generation, growth marketing, or lifecycle marketing.

• Proven track record of running end-to-end campaigns in B2B technology, ideally targeting technical audiences or focusing on open-source products.

• Practical experience in building, measuring, and optimizing cohort-based nurtures through email and in-app channels.

• Competence in creating workflows, extracting and shaping data, building lists and scoring systems, and utilizing signal and scoring tools.

• A comprehensive understanding of how campaigns, workflows, and data points contribute to the larger growth engine.

• Familiarity with agentic methodologies and interconnected tools along with automated workflows.

• Ability to identify the necessary steps and systems to achieve specific goals.

• In-depth knowledge of product technical capabilities, use cases, and competitive advantages.

🏝️ Benefits

• A competitive salary accompanied by additional perks.

• Flexible working hours and an asynchronous-friendly culture.

• High levels of ownership and a significant impact.

• An open-source, engineering-focused culture.

• Option to choose your own laptop equipment.

• 401k matching for full-time employees based in the US.

• Health insurance for full-time employees based in the US.

• Dental insurance for full-time employees based in the US.

• Vision insurance for full-time employees based in the US.

• Flexible PTO policy for full-time employees based in the US.