PPC Growth Marketing Manager

This is a fully remote position, open to applicants in South Africa.

📋 Description

• Develop, modify, and enhance campaigns in Google Ads and Google Ads Editor under the guidance of the PPC Lead.

• Oversee daily management of keywords, negative keywords, budgets, and bids.

• Track performance, search terms, and diagnostics, proactively identifying issues and investigating their causes.

• Assist in value-based bidding, ensuring signal quality and LTV-oriented optimization beyond initial CPA.

• Create, test, and refine responsive search ad headlines, descriptions, and assets such as sitelinks and callouts.

• Implement a structured ad copy testing program with hypotheses and recorded outcomes.

• Utilize AI tools to draft and assess copy variations in alignment with Numan's brand voice.

• Adhere to healthcare advertising regulations and manage policy disapprovals.

• Design and modify landing pages within the CMS.

• Strategize and execute A/B tests for landing pages with defined hypotheses, sample sizes, and success metrics.

• Align landing page messaging with search intent and ad copy.

• Collaborate with design, brand, and product teams on modifications beyond CMS edits.

• Take ownership of weekly performance analysis for PPC and landing pages.

• Report on CAC, LTV, payback, and platform metrics.

• Leverage Looker, Amplitude, and similar tools for insights generation and automation of repetitive reporting tasks.

• Communicate findings with the PPC Lead, Head of Growth, and broader growth team.

• Report to the Head of Growth and provide daily support to the PPC Lead.

⛳️ Requirements

• 3–5 years of experience in performance or growth marketing, with hands-on PPC expertise in Google Ads.

• Confidence in directly working with Google Ads and Google Ads Editor, making well-justified changes.

• Strong ad copywriting skills: capability to create concise, compliant copy and effectively test it.

• Experience in conducting A/B tests on landing pages or ad copy, with a solid understanding of statistical significance.

• Proficiency in building and editing pages within a CMS.

• Robust analytical skills: ability to interpret weekly data and connect actions to outcomes.

• An AI-first mindset for utilizing tools and automation to minimize daily friction.

• Eagerness to learn from experts, ask insightful questions, and take on additional responsibilities as you develop.

• High execution energy and ownership; capacity to launch initiatives without waiting for the ideal brief.

• Comfort in a regulated or compliance-sensitive environment.

🏝️ Benefits

• Share options.

• 25 days of holiday, plus bank holidays (increasing to 30 with longer tenure at Numan).

• Health insurance through Vitality.

• Electric car salary sacrifice scheme with Octopus.

• Enhanced maternity and parental leave.

• A day off on your Birthday.

• Nursery benefit provided by YellowNest.

• Employee assistance program (access to therapy, financial planning, and discounts).

• Generous pension scheme (includes both employee and employer contributions).

• Flexible working options, including a dog-friendly office in Farringdon.

• Personal training and development budget via Learnerbly.

• Wellhub membership, granting access to over 2,000 locations in the UK.

• Cycle to work scheme.

• Season ticket loan.

• Discounts on Numan products for friends and family.

• Paid volunteering days.

• An additional 2 weeks off upon reaching your 5th anniversary with Numan.