Performance & Growth Marketer

This is a fully remote position, open to applicants in Australia.

📋 Description

• Take ownership of and enhance paid acquisition strategies across Meta, Google, and TikTok.

• Create and implement testing strategies for media, creative, audiences, offers, and funnels.

• Manage and distribute significant paid media budgets based on performance metrics and business objectives.

• Identify performance challenges and uncover opportunities for profitable expansion.

• Evaluate metrics such as CAC, LTV, MER, ROAS, contribution margin, payback, and other financial indicators.

• Relate channel performance to larger business and P&L results.

• Formulate forecasts, performance models, and budget suggestions.

• Participate in attribution, incrementality, and measurement projects.

• Collaborate with creative, CRO, and broader growth teams to enhance overall funnel effectiveness.

• Distill complex data into straightforward, commercially relevant insights for founders and senior stakeholders.

• Continuously experiment, learn, and refine approaches using structured growth methodologies.

• Apply with examples of DTC/eCommerce brands you have worked with, channels you have managed, and the scale of budgets you personally oversaw.

⛳️ Requirements

• A minimum of 3 years of direct experience in paid media, especially with product-based DTC/eCommerce brands.

• Extensive hands-on experience with Meta, Google, and TikTok Ads.

• Proven track record of managing and scaling significant paid media budgets personally.

• Preference for candidates with in-house or brand-side DTC or eCommerce experience.

• Deep understanding of the eCommerce customer journey, from acquisition to conversion and retention.

• Solid grasp of commercial metrics including CAC, LTV, MER, contribution margin, payback, and profitability.

• Capability to look beyond platform-specific metrics and comprehend the overall business impact of paid media.

• Strong analytical and problem-solving abilities.

• Proficiency in translating data into clear strategic and commercial recommendations.

• Excellent written and verbal communication skills in English.

• Comfortable interacting directly with founders, senior leaders, and clients.

• Highly organized, proactive, and willing to take ownership of tasks.

• Availability for full-time work exclusively.

• Ability to consistently cover the required overlap from 4:00–6:00 PM Melbourne time.

🏝️ Benefits

• Weekly live strategy sessions with experienced growth leaders.

• Comprehensive 6-week onboarding and development program.

• Access to proprietary P&L-integrated reporting and growth tools.

• Structured experimentation and testing frameworks.

• Career advancement based on impact and capability rather than tenure.

• Fully remote and APAC-friendly working environment.

• Opportunities for growth into broader growth and strategy roles.

• Exposure to 8- and 9-figure eCommerce and DTC brands.

• Insight into paid media, commercial strategy, and financial planning.