Senior Manager – Generative Engine Optimization

This is a fully remote position, open to applicants in United States.

📋 Description

• Assist in the execution and strategy of GEO across a range of client accounts.

• Perform research on AI search outputs, brand mentions, citations, entities, competitors, and content deficiencies.

• Create actionable roadmaps and briefs that encompass technical SEO, content, structured data, entity optimization, and authority enhancement.

• Oversee GEO experiments and pilot projects, documenting hypotheses, implementation necessities, outcomes, and subsequent steps.

• Stay updated on generative search platforms and disseminate practical insights.

• Keep documentation and workflows organized from insights through to implementation.

• Develop client-ready analyses, recommendations, reporting, and presentation materials.

• Lead or assist in regular client meetings, sharing progress, insights, risks, and opportunities.

• Collaborate with internal specialists to ensure GEO deliverables are on schedule and aligned with account strategies.

• Create repeatable methodologies, templates, and inputs for case studies.

• Work in tandem with SEO, Content, Digital PR, Analytics, Paid, and Social teams.

• Mentor and support junior team members.

• Contribute to playbooks, processes, and internal training initiatives.

• Monitor and analyze GEO performance indicators such as visibility, citations, brand mentions, entity coverage, and organic search trends.

• Partner with Analytics for client reporting efforts.

• Convert data and qualitative insights into prioritized recommendations.

• Assist with proposals, audits, and new business development materials.

• Share GEO insights in both internal and client-facing communications.

⛳️ Requirements

• Minimum of 3 years of experience in SEO, content strategy, digital PR, or a related search field.

• Strong foundation in technical SEO, content optimization, structured data, and understanding of how search engines and AI systems retrieve and synthesize information.

• Keen interest in generative search, LLMs, and the evolving landscape of online brand discovery and trust.

• Capability to organize ambiguous queries, investigate with relevant data and research, and transform findings into actionable recommendations.

• Comfort in working with imperfect signals and employing practical judgment.

• Experience in managing workflows, timelines, and deliverables across various priorities.

• Exceptional attention to detail.

• Strong written and verbal communication abilities.

• Skill in making technical concepts understandable to diverse audiences.

• Attributes of ownership, adaptability, curiosity, and a keen interest in the future of search.

• A one-page cover letter is required with the resume; applications submitted without one will not be considered.

• Must be eligible to work in the United States.

• The employer cannot sponsor or transfer employment visas for this role.

🏝️ Benefits

• Competitive salary.

• Flexible working environment.

• Comprehensive medical, dental, and vision insurance.

• Unlimited paid time off.

• 401(k) plan with company matching.

• Company-paid life and disability insurance.

• Paid parental leave.

• A collaborative culture that encourages autonomy and ownership.

• Employee wellness programs and various additional perks.