Senior Manager, Field & Event Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop the field marketing strategy across various territories, ensuring alignment of event investments with pipeline and revenue goals.

• Create frameworks to support the broader team's event planning and execution activities.

• Manage the complete event lifecycle for both virtual and in-person experiences.

• Collaborate with sales, marketing, and executive leadership to identify, prioritize, and enhance the event portfolio.

• Take ownership of budget and pipeline objectives across multiple regions.

• Drive lead generation and revenue outcomes through effective forecasting, tracking, and optimization.

• Establish and maintain relationships with vendors and agencies, negotiate contracts, and implement standards for cost-effectiveness and quality of execution.

• Mentor and support field marketers and coordinators in their development.

• Provide performance reports on the portfolio to executive leadership, along with strategic recommendations for future investments.

• Develop measurement frameworks and establish a reporting rhythm in collaboration with analytics and operations teams.

• Advocate for field marketing best practices throughout the organization.

⛳️ Requirements

• Over 10 years of B2B event and field marketing experience across both in-person and virtual programs, including managing a portfolio across various territories or regions.

• Proven ability to collaborate with sales leadership to define territory strategies and accelerate pipeline development.

• Experience in managing or mentoring fellow marketers.

• Data-driven approach with extensive experience in analyzing event performance and creating measurement frameworks using CRM and marketing automation systems.

• Strong sense of ownership with accountability for results across a multi-region field marketing program.

• Capability to oversee a large portfolio of programs, vendors, and stakeholders in a dynamic, high-growth environment.

• Exceptional executive communication skills, with the ability to translate performance data into actionable insights and recommendations for senior leadership.

• Experience in marketing to technical or security-focused audiences is advantageous.

• Reside within the time zone relevant to your territory.

• Willingness to travel 30 to 40 percent as necessary to support regional events.

🏝️ Benefits

• Flexible PTO.

• Health insurance options (medical, dental, vision).

• Monthly stipend for phone and internet expenses.

• 401k plan.

• Flexible spending account.

• Home office stipend upon joining the company.

• Access to cutting-edge AI models, including Claude.