Director of Events – Field Marketing

This is a fully remote position, open to applicants in Massachusetts.

📋 Description

• Develop and implement the annual strategy for events and webinars in North America and EMEA, aligned with pipeline objectives.

• Manage the global events and field marketing budget across various currencies, including vendor selection and negotiations.

• Collaborate with the local EMEA marketing team to ensure localized execution while overseeing EMEA events, strategies, and budgets.

• Spearhead the strategy, creation, and implementation of annual customer conferences, such as LISTEN in North America and EMEA.

• Lead cross-departmental initiatives involving marketing, sales, customer success, and product stakeholders.

• Oversee the trade show and industry conference program from selection to post-event follow-up.

• Handle event logistics and operations, including booth design, content creation, and event promotion.

• Create regional field marketing initiatives linked to pipeline targets.

• Integrate events, field programs, promotional items, and gifting into ABM campaign sequences.

• Formulate and execute comprehensive attendance plans.

• Collaborate with demand generation, BDR, and sales teams for event promotion and follow-up activities.

• Organize customer and channel enablement as well as co-marketing events.

• Offer logistical assistance for Customer Advisory Board meetings.

• Evaluate event and field marketing performance, promotion effectiveness, and ROI.

• Present results and strategic recommendations to the CMO and revenue leadership.

• Lead, mentor, and develop a small events team while contributing as a player-coach.

• Cultivate relationships with sales, customer success, and executive leadership.

• Utilize AI tools for account and attendee research, personalization, event planning, and post-event analysis.

⛳️ Requirements

• 6–8+ years of experience in event and field marketing within a technology or SaaS environment.

• Proven experience in managing an event and field marketing team.

• Global experience, particularly in North America and EMEA, collaborating with regional marketing teams.

• Background in early-stage and mid-sized, rapidly growing companies, with a history of developing repeatable and scalable programs.

• Familiarity with integrating events, field marketing, and promotional items into ABM campaign sequences.

• Experience in managing an event and field marketing budget and negotiating with vendors.

• Strong analytical and reporting skills focused on the ROI of events and field marketing at both campaign and aggregate levels.

• A creative eye for booth design, event content, and promotional strategies.

• Excellent written and verbal communication abilities, with experience engaging with executives.

• Proficient with technologies that facilitate in-person events, virtual events, webinars, and gifting.

• Hands-on experience with AI tools to enhance efficiency and scale personalization in event and field programs.

• Based in the U.S. and capable of working on Eastern Time.

• Willing to travel approximately 25–35% of the time.

• A degree in marketing, communications, or a related field, or equivalent experience.

• Familiarity with Salesforce, On24, Marketo, and other essential go-to-market technology platforms is preferred.

🏝️ Benefits

• Comprehensive medical, dental, and vision benefits.

• Life and disability insurance coverage.

• Fitness reimbursement programs available.

• Tuition reimbursement options.

• 401k matching program.

• Generous paid time off (PTO).

• Annual volunteer day.

• Paid maternity and parental leave.

• A culture that values inclusivity and equity in the workplace.