Senior Manager, Events & Field Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of events and field marketing in North America, representing the largest investment in demand generation.

• Organize over 20 trade shows and conferences each year.

• Oversee the entire North America trade show and sponsorship portfolio, which includes managing budgets, MDF and partner co-op funding, contracts, and vendor relationships.

• Assist in formulating event strategies, annual plans, and calendars for both third-party and hosted events.

• Prepare Sales, alliances, and Demand Generation teams before and after major events to convert attendance into pipeline growth, expansion, and customer retention.

• Ensure that event messaging accurately reflects products, customer feedback, launches, and sales priorities.

• Design and implement field programs in collaboration with regional sales leaders, such as executive dinners, roadshows, customer events, and account-based initiatives.

• Co-host events alongside AWS, Twilio, Five9, NVIDIA, and other hyperscaler, CCaaS, and voice AI partners.

• Develop brand activations at events with heavy competition, including stadium takeovers, interactive demonstrations, and hosted experiences.

• Execute same-day lead logging, establish Sales follow-up SLAs, manage SDR routing, and create post-event scorecards linked to pipeline and cost per opportunity.

• Expand Deepgram Speak into a prominent first-party event series.

• Support community initiatives in both the San Francisco and New York City offices.

• Report directly to the Director of Demand Generation.

• Collaborate with regional sales leaders, Product Marketing, alliances, Demand Generation, SDRs, and Marketing Operations.

⛳️ Requirements

• Proven experience in managing flagship presences at large-scale events like AWS re:Invent, Dreamforce, or similar, from start to finish.

• Familiarity with contracting, booth management, logistics, staffing, speaker coordination, and lead capture processes.

• Hands-on management of trade shows and field programs.

• Capability to develop annual event plans and make data-driven decisions on tiering and portfolio management.

• Experience linking event and field activities to sourced and influenced pipeline within Salesforce.

• Knowledge of campaign setup, attribution, and lead routing in collaboration with Marketing Operations.

• Ability to evaluate funnel metrics and event ROI, providing insights and recommendations to executive and sales leadership.

• Experience overseeing program budgets and negotiating vendor contracts.

• Skill in transforming creative concepts from initial sketches into fully realized experiences.

• Familiarity with AI-driven approaches, including the development of AI and automation workflows.

• Competence in identifying risks and opportunities while effectively communicating with stakeholders.

• Approximately 7–10 years of experience in B2B events and/or field marketing, or equivalent demonstrated skills (preferred but not mandatory).

• Experience managing a 7-figure annual program budget (preferred).

• Previous experience in co-marketing with hyperscalers or channel partners, including MDF management (preferred).

• Hands-on knowledge of event technology, registration platforms, lead retrieval systems, meeting booking tools, mobile event applications, and CRM/MAP integrations (preferred).

• Background in AI, developer tools, API, infrastructure, CX/contact center, healthcare, or fintech sectors or communities (preferred).

🏝️ Benefits

• Equity.

• Bonus.

• Comprehensive benefits package.

• Encouragement of AI tools and workflow experimentation as part of the company's operational framework.

• Opportunity for team growth.

• Support for community programming in the San Francisco and New York City offices.