Event & Field Marketing Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Implement the yearly event calendar from initial planning to follow-up activities.

• Oversee booth setup, shipping logistics, registration processes, vendor coordination, travel arrangements, and on-site materials.

• Supervise event timelines, checklists, budgets, risks, and any arising issues.

• Act as the primary contact for event organizers, agencies, and vendors.

• Collaborate with the sales team on event objectives, target accounts, meetings, and pipeline development.

• Create pre-event target lists and manage outreach efforts.

• Develop sales briefing documents and provide follow-up instructions.

• Conduct post-event debrief sessions with sales and marketing teams.

• Design and implement pre-event, on-site, and post-event email and social media campaigns.

• Manage event creative assets, promotional materials, signage, and giveaways.

• Assist with customer dinners, networking events, speaking engagements, and webinars.

• Handle invitations, RSVP management, and communication with attendees.

• Capture event photographs, videos, and social media content.

• Ensure accurate lead capture in the CRM and proper campaign attribution.

• Monitor event KPIs and report on attendance figures, leads generated, meetings conducted, and pipeline influenced.

• Maintain event templates, checklists, and process documentation.

• Dedicate approximately 25–30% of time to general marketing, content creation, campaigns, and customer marketing initiatives.

• Work closely with client success teams on client-facing events and community projects.

• Stay informed on trends within cultural sectors and best practices in B2B event marketing.

• Report directly to the Director of Marketing and Revenue Growth.

⛳️ Requirements

• A minimum of 3 years of experience in B2B marketing.

• 1 to 2 years of experience in supporting or managing events, trade shows, or field marketing initiatives.

• Proven track record in executing event marketing campaigns, including email and social media promotion as well as post-event follow-up.

• Experience collaborating with sales teams to achieve event objectives and generate leads.

• Ability to manage multiple events and deadlines concurrently.

• Familiarity with CRM systems and marketing automation platforms, preferably HubSpot.

• Professional demeanor when interacting with prospects, clients, and partners on-site.

• Willingness and capability to travel both domestically and internationally, up to 25% of the time.

• Capacity to adapt to last-minute changes and shifting priorities.

• Ability to work independently while maintaining proactive communication.

• Strong written and verbal communication skills, demonstrating professionalism.

• Experience with cultural organizations, nonprofits, arts, or attractions is advantageous.

• Background in SaaS or ticketing technology is a plus.

• Proficiency in Google Suite, Slack, Claude, HubSpot, and Asana.

• Authorization to work in the United States is required.

• Willingness to travel at least 25% during the year, both domestically and internationally.

🏝️ Benefits

• Annual bonus based on individual performance and overall company success.

• Equity incentives.

• Home office stipend to support remote work.

• Comprehensive medical, dental, and vision benefits fully covered for employees and their legal dependents.

• Company-paid life insurance coverage.

• Options for traditional and Roth 401k retirement plans.

• Paid parental leave for new parents.

• Opportunities for learning and professional development.

• Flexible work scheduling options.

• Generous paid time off (PTO) and holiday schedule.

• Fully remote work environment.

• Opportunities for global event travel.