Senior Manager, Events

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Develop and expand the EMEA events center of excellence by establishing standardized processes, planning timelines, templates, budget and approval workflows, vendor frameworks, and quality benchmarks.

• Assist regional Field Marketing and Partner Marketing managers with event operations, agency access, and best practices.

• Monitor the event pipeline, opportunity generation and acceleration, cost per opportunity, and account coverage; perform portfolio reviews and present ROI findings to marketing and sales leadership.

• Select, negotiate, and oversee event, production, creative, and video agencies throughout EMEA.

• Establish a preferred-supplier model to enhance quality, speed, and cost efficiency.

• Collaborate with video teams to produce short-form event content for social media and websites.

• Ensure alignment of event messaging, follow-up, and pipeline handoff across marketing and sales functions.

• Create and manage a branded Cyera EMEA roadshow while fostering regional customer, prospect, and partner communities.

• Lead or assist in the EMEA Customer Advisory Board and executive briefing center programs.

• Recruit, develop, and guide a high-performing events team.

• Introduce innovative event formats, technology, and AI-driven strategies for personalization, attendee insights, and ROI analytics.

⛳️ Requirements

• Over 6 years of experience in B2B event or field marketing, preferably in the cybersecurity, data, or enterprise SaaS sectors.

• Demonstrated capability in managing a high-volume, multi-format events program across EMEA, including conferences, trade shows, roundtables, and executive events.

• Experience in creating branded, repeatable event series, such as roadshows, that foster regional communities across multiple markets, including partner forums.

• Strong analytical skills, including practical Salesforce reporting, to connect events to pipeline and revenue, and provide clear recommendations for scaling, pivoting, or cutting initiatives.

• Proficient in managing and negotiating with agencies and vendors in various EMEA markets.

• Background in collaborating with video and content teams to produce rapid-turnaround event content for social media and websites.

• Experience in conducting executive briefings, EBCs, or customer advisory boards, engaging with global and regional stakeholders.

• Proven ability to develop scalable processes and operating models, beyond merely executing individual events.

• Confidence in engaging with senior and C-level customers, prospects, and internal stakeholders.

• Strong influencing abilities to drive alignment among Field Marketing, Partner Marketing, Sales, and global teams without formal authority.

• Ownership of budget and a solid financial discipline.

• Ambition and capability to build and lead a team as the function expands.

• Creativity, high energy, and a collaborative team mindset.

• Willingness to travel across EMEA.

🏝️ Benefits

• Option to work remotely, along with reimbursement for office setup.

• Paid holidays and sick leave.

• Health, vision, and dental insurance.

• Comprehensive benefits and equity package.

• Potential for merit increases based on individual or company performance, tenure in the role, and other discretionary factors.