Director of Global Event Marketing

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take charge of the complete tradeshow program, encompassing calendar management, budget oversight, messaging, pre-event marketing, booth design, shipping logistics, staffing, and on-site execution.

• Collaborate with Demand Generation and Sales teams to schedule meetings prior to events.

• Ensure that all leads are recorded in HubSpot with proper attribution.

• Act as the technical expert for events and develop unique event activations.

• Oversee sponsored-event agreements for give/get arrangements, on-site presence, and database expansion through opt-ins.

• Work alongside Customer Success regarding technology for sponsored conference events.

• Identify opportunities for advocacy and provide case studies and reviews to Customer Marketing.

• Organize owned events, ranging from local workshops and dinners to the inaugural user conference.

• Establish event goals, formats, agendas, speakers, venues, run-of-show schedules, and marketing strategies.

• Maintain a single source of truth for all event-related information.

• Project manage events, vendors, and contracts.

• Forecast budgets and provide quarterly recommendations to the VP of Marketing on what should be scaled, maintained, or eliminated.

• Supervise and support the Event Coordinator who reports to this position.

⛳️ Requirements

• 8+ years of experience in corporate event marketing within a B2B environment.

• Background as an exhibitor at trade shows, rather than solely as an agency or organizer.

• Experience managing a large portfolio of third-party trade shows and sponsored events.

• Involvement in the planning and execution of a mid-sized user conference and exclusive dinner series.

• Strong expertise in event technology, including registration systems, lead capture applications, badge printing, and building event apps using competitors' platforms.

• Familiarity with IMEX, MPI, PCMA, CSAE, or ASAE is advantageous.

• Experience managing an event budget and demonstrating returns in terms of pipeline and revenue.

• Proficient in writing event messaging and promotional copy.

• Experience with HubSpot and lead attribution.

• Willingness to travel approximately once a month across North America and Europe.

• Must be a Canadian Citizen or Permanent Resident eligible to work and travel to the US, Canada, and Europe.

• A safe, comfortable, ergonomic, private, and quiet workspace is required.

• A reliable internet connection with a minimum download speed of 30 Mbps is essential.

🏝️ Benefits

• Bonus opportunities.

• Stock options available.

• Comprehensive benefits package.

• 15 days of annual leave plus 3 additional summer days.

• Birthday treated as a holiday.

• Opportunities for regional in-person gatherings and co-working sessions.

• Access to top-of-the-line hardware.

• Utilization of the best collaboration software for remote work.

• Internal referral fee of $2,500 CAD.