Events Marketing Manager

This is a fully remote position, open to applicants in United Kingdom, +1 more country.

📋 Description

• Take ownership of the EMEA in-person events calendar, encompassing field events, hosted experiences, sponsored conferences, and activations.

• Establish goals, target audiences, event formats, and metrics for success within the EMEA markets.

• Assess EMEA sponsorship opportunities, speaking engagements, and event formats.

• Collaborate with cross-functional teams to ensure events align with global campaigns and resonate with EMEA audiences.

• Oversee vendor management, timelines, event schedules, speaker preparation, and provide on-site event support.

• Create event materials and presentations in partnership with Content, Brand, Product Marketing, and Sales teams.

• Manage registration processes, pre-event communications, and enhance attendee experiences.

• Organize the monthly EMEA webinar from start to finish, including topic and speaker selection, registration, promotion, and follow-up activities.

• Develop and refine registration pages, forms, and workflows.

• Implement multi-channel promotional strategies across email, social media, and partner networks.

• Ensure accurate lead capture, routing, and follow-up processes are effectively executed.

• Monitor pipeline, revenue generation, deal acceleration, and overall event engagement.

• Provide insights and recommendations to enhance ROI and the attendee experience.

• Maintain comprehensive documentation, templates, and scalable workflows.

• Guarantee accurate attribution and reporting across various systems.

⛳️ Requirements

• Reside in the UK or Ireland, with London or Dublin being preferred locations.

• Minimum of 4 years experience in event marketing within the B2B SaaS sector.

• Proven track record of managing in-person events across different formats, ideally in various EMEA markets.

• Experience in conducting webinars.

• Strong project management capabilities.

• Background in collaborating with Sales teams and assisting with event-driven follow-up initiatives.

• Proficient with marketing automation platforms, such as Customer.io and Marketo.

• Familiarity with Salesforce.

• Knowledge of webinar platforms like Livestorm, Zoom, and Sequel.

• Experience with event management tools.

• Understanding of lead capture, UTMs, and event pipeline attribution methodologies.

• Ability to work with Rev/Marketing Operations to resolve data flow issues and ensure accurate reporting.

• Willingness to travel 15% or more of the time.

• Successful completion of a background check and employment verification processes.

🏝️ Benefits

• Complete coverage of medical, dental, vision, mental health, and supplemental insurance premiums for you and your family.

• 16 weeks of paid parental leave.

• Unlimited paid time off (PTO).

• Stipends available for remote work and wellness initiatives.

• Budget allocated for professional development.

• Comprehensive benefits package that promotes well-being and personal growth.