Senior Manager, Event Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Create and implement comprehensive, multi-channel marketing strategies for People Inc.’s festivals and events.

• Enhance attendance, increase ticket revenue, and foster brand growth.

• Oversee marketing strategy, planning, budgeting, and execution for the Food & Wine Classic in Aspen, Charleston, and other events.

• Establish event positioning, attendee personas, and customer profiles.

• Manage event brands and cultivate sustained consumer demand.

• Work collaboratively with internal stakeholders within a complex, matrixed organization.

• Coordinate the utilization of People Inc. marketing channels.

• Build partnerships with local businesses, community leaders, tourism partners, and cultural organizations.

• Manage direct mail, paid social campaigns, grassroots marketing, programmatic, search, and other paid channels.

• Collaborate with editorial staff to produce event assets, highlight milestones, and craft event narratives.

• Develop social media schedules, monitor editorial impact, and oversee event-specific social media accounts.

• Evaluate marketing campaigns, attendance forecasts, and event audience demographics.

⛳️ Requirements

• Bachelor’s degree in marketing, communications, or a related field, or equivalent professional experience.

• At least 7+ years of direct-to-consumer marketing experience, ideally within the events/festivals sector.

• Strong communication abilities for effective collaboration with both internal and external stakeholders.

• Experience in paid social and media purchasing.

• Excellent attention to detail.

• Strong project management skills with the capability to handle multiple projects simultaneously while meeting deadlines.

• Familiarity with data-driven KPIs, tracking, and success reporting.

• Proficient in Meta Business Suite, Jira, Google Suite, social automation tools, and Airtable.

• Willingness to travel approximately 15% of the time.

• Verification of employment authorization through the federal E-Verify program.

🏝️ Benefits

• Annual bonuses.

• Short- and long-term incentives.

• Medical coverage.

• Dental coverage.

• Vision coverage.

• Prescription drug coverage.

• Unlimited paid time off (PTO).

• Adoption or surrogate assistance.

• Donation matching.

• Tuition reimbursement.

• Basic life insurance.

• Basic accidental death & dismemberment insurance.

• Supplemental life insurance.

• Supplemental accident insurance.

• Commuter benefits.

• Short-term and long-term disability insurance.

• Health savings accounts.

• Flexible spending accounts.

• Family care benefits.

• 401K savings plan with a company match program.

• 10-12 paid holidays each year.

• Generous paid parental leave for both birthing and non-birthing parents.

• Optional pet insurance.

• Accident, critical, and hospital indemnity health insurance coverage.

• Optional life and disability insurance.

• Fully remote work with no in-office requirements.