Senior Events Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead the global events strategy for Blackboard, managing the calendar, prioritization framework, budget, and comprehensive execution.

• Convert go-to-market (GTM) priorities into event programs that drive new logo acquisition, customer retention, adoption, and expansion.

• Develop and sustain an events taxonomy and prioritization model based on pipeline potential, audience alignment, competitive landscape, and historical performance.

• Oversee event spending, forecasting, ROI assessment, vendor relationships, contract negotiations, and coordination with agency or contract staff.

• Monitor cost-per-opportunity and cost-per-customer-engagement metrics, reporting budget variances to the VP of GTM Marketing.

• Manage venue and vendor selection, registration systems, booth and experience design, staffing, shipping, on-site coordination, and post-event reviews.

• Develop scalable execution playbooks applicable across various event types and regions.

• Supervise local and contract staff as necessary.

• Create pre-event outreach, registration initiatives, engagement programming during events, and follow-up sequences after events.

• Collaborate with Revenue Marketing on demand generation, account targeting, and pipeline development.

• Partner with Customer Marketing on nurturing tracks that enhance adoption, retention, and cross-sell opportunities.

• Ensure event communications align with GTM positioning and messaging approved by Product Marketing Management (PMM).

• Establish operational relationships with Sales, Customer Success Managers (CSMs), Sales Enablement, and Solution Engineering teams.

• Develop event-specific enablement materials, target account lists, talking points, competitive insights, and meeting scheduling frameworks.

• Set objectives for pipeline, meetings, customer engagements, and new contacts for each event.

• Maintain an events performance dashboard integrated with Salesforce and HubSpot where applicable.

• Conduct post-event debriefings and present performance and ROI analysis to marketing leadership.

• Coordinate with Marketing Operations on attribution, lead routing, and data collection.

⛳️ Requirements

• 8–10 years of experience in event marketing.

• Proven history of managing global events programs that deliver measurable pipeline impact.

• Experience in organizing and overseeing events that generate new logo pipeline, preferably in the Higher Education and/or Business & Government sectors.

• Familiarity with the Higher Ed market calendar, including major events such as EDUCAUSE, regional consortia, government technology conferences, and sector-specific gatherings.

• Experience in building structured working relationships with Sales, CSM, Sales Enablement, and Solution Engineering teams.

• Proven ability to manage six- or seven-figure event budgets, negotiate vendor contracts, and report ROI to senior leadership.

• Strong project management capabilities and the ability to handle multiple concurrent events across different locations.

• Experience in data-driven event measurement, including CRM pipeline tracking and structured post-event evaluations.

• Experience in directing both contract and local event staff.

• Excellent written and verbal communication skills.

• Experience in marketing to Higher Education and Business & Government audiences is preferred.

• Familiarity with competitive event landscapes in EdTech or SaaS is preferred.

• Background in centralized marketing following distributed or regional field marketing is preferred.

• Experience integrating events into Account-Based Marketing (ABM) programs is preferred.

• Exposure to AI-assisted event tools is preferred.

• Must be legally authorized to work in the country where the role is based.

• Must maintain work authorization for the duration of employment.

• Visa sponsorship or immigration support is not available.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health and wellness benefits.

• Opportunities for professional development and career advancement.

• Flexible work arrangements to support work-life balance.