Senior Manager, eCommerce Sales Growth

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee daily operations related to direct-to-consumer websites and shopping cart functionalities.

• Ensure consistency in pricing, promotional execution, merchandising, and operational excellence within the Consumer Direct channel.

• Track channel health and key performance indicators, addressing operational or customer experience challenges.

• Implement digital merchandising strategies aimed at enhancing conversion rates, average order value, and customer engagement.

• Work collaboratively with Marketing and Creative teams to refine on-site content, landing pages, and promotional messaging.

• Assist in promotional campaigns, product launches, and seasonal selling events.

• Evaluate channel, customer, and product-level performance to uncover growth opportunities and potential business risks.

• Keep an eye on competitor activities, emerging trends, and industry changes.

• Aid in forecasting, performance reporting, and conducting business reviews.

• Collaborate with CRO, UX, and Web teams on usability testing, user research, experimentation, personalization, and optimization initiatives.

• Perform user experience and quality assurance assessments to address conversion and customer satisfaction challenges.

• Enhance search functionality, site navigation, checkout processes, and overall digital experiences.

• Establish the AI Discovery strategy for the Consumer Business Unit across search engines, AI assistants, and new AI-driven discovery platforms.

• Boost digital discoverability through content optimization, structured data, entity development, authority building, and technical website improvements.

• Specify business requirements for platform enhancements, system integrations, product launches, and process refinements.

• Create and sustain standard operating procedures, governance models, and scalable operational processes.

• Forge partnerships across Marketing, Sales, Product, Engineering, Finance, IT, and Customer Support.

• Diagnose operational and technical challenges impacting customer experience, website performance, or revenue generation.

• Recognize automation opportunities and utilize AI, analytics, and emerging technologies to enhance productivity, reporting, decision-making, and workflows.

⛳️ Requirements

• Over 8 years of direct experience in Consumer eCommerce (DTC) sales, user experience, and conversion optimization.

• Exceptional analytical abilities and a collaborative approach with data teams to extract actionable insights.

• Proficiency in web analytics tools, user behavior analysis, funnel analysis, and site performance monitoring.

• Strong communication skills, capable of explaining technical and complex information to stakeholders and executive leadership.

• Ability to convert data and insights into clear business recommendations and actionable plans.

• Capacity to balance revenue growth, operational efficiency, and long-term business objectives.

• Strong business acumen with the ability to identify, prioritize, and articulate high-impact initiatives.

• Experience with SaaS models or subscription products is essential.

• Enthusiasm for remaining updated on eCommerce, AI, and technology trends.

🏝️ Benefits

• Variable and commission-based compensation opportunities for qualifying positions.

• Vacation entitlement.

• Paid time off.

• Comprehensive benefits package that supports physical, emotional, and financial well-being.

• Reasonable accommodations provided during the application or recruitment process.