Senior Manager, eCommerce, Direct-to-Consumer

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the DTC P&L, focusing on growth and revenue performance for drinkolipop.com

• Create and implement a comprehensive DTC strategy encompassing site experience, merchandising, acquisition, conversion, retention, subscription, and fulfillment

• Lead the omni-channel CRM/lifecycle marketing and loyalty strategy as well as its execution

• Oversee Affiliate and Social Commerce initiatives, including TikTok Shop

• Supervise one direct report and manage various vendor partnerships

• Drive high-priority, cross-functional projects in collaboration with Digital Product, Customer Experience, Brand, Creative, Social, and Operations teams

• Leverage data, testing, and digital best practices to enhance acquisition, engagement, and lifetime value

• Proactively identify risks, pinpoint root causes, and execute scalable improvements

• Present performance metrics, priorities, and strategic recommendations to senior leadership

• Make independent high-stakes decisions and align stakeholders with clear justification

• Act as the subject-matter expert on digital and ecommerce trends, introducing innovative ideas to the DTC and broader ecommerce channels

• Report directly to the VP of eCommerce

⛳️ Requirements

• A minimum of 12 years of DTC, ecommerce, or digital experience at a rapidly growing consumer brand, demonstrating recognized expertise in DTC

• Extensive hands-on experience with Shopify, Klaviyo, Stay AI, TikTokShop, and Impact/Rakuten (required)

• Strong foundation in CRM, lifecycle marketing, acquisition, retention, subscription, and loyalty programs (required)

• Proven history of managing DTC and subscription revenue while driving measurable growth at the company level

• Demonstrated capability in leading complex, cross-functional initiatives and influencing senior leaders and external partners

• Highly analytical, digitally proficient, and well-experienced in merchandising, optimization, and experimentation

• A passion for creating community-driven, brand-first consumer experiences

• Experience in the beverage industry, particularly with Better-for-You (BFY) beverages, is preferred

🏝️ Benefits

• Bonus

• Fully remote work

• IRL offsites

• Reasonable accommodations during the application process and employment