Senior Analyst, E-Commerce

This is a fully remote position, open to applicants in Florida.

📋 Description

• Take charge of analytics and reporting for trulieve.com and the Trulieve mobile application, which includes creating dashboards, establishing KPI frameworks, and generating scheduled performance reports.

• Analyze and map the customer journey from initial discovery and product browsing through to cart completion, order pickup or delivery, and repeat purchases.

• Measure customer journey drop-off rates and assess the impact on revenue.

• Identify areas of conversion friction and uncover growth opportunities.

• Formulate test hypotheses, assist in designing A/B and multivariate tests, and evaluate and report on the outcomes.

• Provide reports on campaigns, promotions, product launches, and Trulieve Rewards relative to market and channel baselines.

• Evaluate the performance of products, categories, onsite search, and traffic sources.

• Guide decisions on merchandising, content, and marketing calendar priorities.

• Collaborate with Customer Data & Analytics, CRM, Digital Experience, and IT teams on tagging, ensuring data quality, and governance.

• Share insights with leadership.

⛳️ Requirements

• At least 4–5 years of experience in eCommerce, digital, web, or product analytics.

• Expertise in web analytics platforms (GA4 or Adobe Analytics), SQL, and advanced Excel.

• Experience in creating dashboards and reports using Power BI, Tableau, or similar tools.

• Familiarity with experimentation methods (A/B and multivariate testing) and funnel and clickstream analysis.

• Preferred: Bachelor's degree in Analytics, Marketing, Business, Statistics, Economics, or a related field (or equivalent experience).

• Preferred: Experience with Snowflake, customer data platforms, tag management (GTM), and mobile app analytics.

• Preferred: Background in retail, CPG, healthcare, or other highly regulated industries; knowledge of loyalty or rewards program data.

• Strong analytical abilities and capability to communicate data insights and recommendations clearly to non-technical stakeholders.

• Detail-oriented with outstanding problem-solving skills.

• Strong communication, collaboration, and organizational abilities.

• Capacity to thrive in a fast-paced and dynamic work environment.

• Flexible availability; some nights and weekends may be required.

🏝️ Benefits

• Comprehensive benefits package.

• Paid time off.

• Remote work options available.