Senior Manager, Digital & Omnichannel Marketing – Customer Experience

This is a fully remote position, open to applicants in United States.

📋 Description

• Assist in the strategic planning, development, and execution of experience content and marketing automation specifically for Corcept’s endocrinology products.

• Offer expertise in the integration of marketing automation technologies and their functionalities.

• Keep abreast of the marketing automation platforms and their connectivity with digital channels.

• Formulate and manage a thorough marketing automation and non-personal promotion strategy.

• Recognize and share best practices in journey orchestration, marketing automation, and digital channels.

• Collaborate with internal teams and agency partners to optimize omnichannel strategies and ecosystems.

• Convert strategic directives and campaign materials into detailed digital, multi-channel tactical plans and digital assets.

• Ensure timely legal, regulatory, and compliance review and approval of digital promotional content.

• Manage agency relationships, marketing strategies, launch execution, annual budget planning, monthly reconciliation, and resource distribution.

• Create and monitor KPIs for audience engagement and market performance, utilizing insights to enhance strategies.

• Prepare presentations and reports that translate insights into strategic digital marketing suggestions.

• Report directly to the Associate Director of Digital and Omnichannel Marketing.

⛳️ Requirements

• In-depth knowledge of digital and non-personal promotions market dynamics, alongside marketing automation, including CRM, digital marketing tools, and content management systems for websites.

• Demonstrated ability to execute multiple and complex initiatives within the marketing mix that require careful cross-functional implementation.

• Experience with AI/Machine Learning projects from inception to completion, with an emphasis on automated deployment.

• Significant experience in digital promotions that involve both first-party and third-party assets.

• Proficiency in managing Email Delivery and Automation, Website Assembly, and/or optimizing Digital Media.

• Capability to collaborate with external agencies and internal stakeholders to create programs and materials while managing marketing channel ecosystems.

• Strong analytical abilities with a talent for transforming data insights into actionable marketing strategies.

• Excellent verbal, written, and interpersonal communication skills.

• Knowledge of pharmaceutical regulatory standards and their influence on marketing materials.

• Proficient in budget management, including expense planning and tracking.

• Willingness to travel up to 25–30% of the time.

• Bachelor's degree in Marketing, Information Systems, Computer Science, Business Administration, or a related field (as per preferred education).

• Over 5 years of experience in digital marketing, marketing automation, or marketing, with at least 2 years in the pharmaceutical or biotech industry.

• Experience in the biotechnology or pharmaceutical sector, including familiarity with regulatory constraints, Promotional Review Committee approval processes, and data governance regulations such as CCPA, CPRA, and GDPR.

• Must have current authorization to work in the United States on a full-time basis.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance.

• Opportunities for professional development and career advancement.

• Flexible work arrangements and supportive work environment.

• Generous paid time off and holiday policies.