Senior Manager, Demand Generation

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of 12twenty’s demand generation function and establish a predictable, measurable, and scalable growth engine.

• Develop and oversee the demand generation strategy to support pipeline and revenue objectives.

• Convert growth priorities into cohesive campaigns targeting defined audiences, offers, conversion paths, budgets, and success metrics.

• Manage the paid demand strategy, which includes planning, budgeting, testing, optimization, and performance evaluation.

• Enhance and optimize account-based and audience-specific initiatives.

• Integrate paid media, content, webinars, events, nurturing, retargeting, product marketing, and sales follow-up.

• Collaborate with Marketing Operations and Sales on lead quality, opportunity progression, handling objections, gathering market feedback, and post-engagement activities.

• Enhance scoring, routing, attribution, funnel visibility, nurturing, conversion, and reporting in collaboration with Marketing Operations and Revenue Operations.

• Transform product launches, customer testimonials, research, market insights, and perspectives into demand alongside Product Marketing and Content teams.

• Establish testing methodologies to boost campaign performance and guide investment decisions.

• Oversee reporting and communicate performance, insights, risks, and recommendations to Marketing and company leadership.

• Manage demand generation budgets and suggest investment allocations based on performance results.

• Report directly to the Head of Marketing and work closely with Marketing leadership.

⛳️ Requirements

• Proven experience in creating and managing demand generation programs within a B2B SaaS environment.

• Demonstrated ability to connect campaign performance to pipeline and revenue generation.

• Solid understanding of pipeline metrics, conversion rates, acquisition costs, velocity, attribution, channel performance, and ROI.

• Experience with paid media strategies.

• Proven track record of integrating multiple channels into cohesive programs.

• Knowledge of the buyer journey post-form submission.

• Familiarity with or experience using HubSpot, Salesforce, and Dreamdata.

• Strong analytical decision-making skills and a commitment to thoughtful testing.

• Capability to transition seamlessly between strategy formulation and execution.

• Excellent communication skills and sound judgment.

• Accountability for business goals, planning, execution, and measurable outcomes.

• Values demonstrated capability and relevant experience over specific career paths or academic qualifications.

🏝️ Benefits

• Comprehensive medical, dental, and vision insurance.

• 401(k) retirement plan.

• Paid time off.

• Generous paid time off policy.

• Regular team-building happy hours and activities.

• Flexibility for remote work.

• Equity options for US employees.

• Stock options available.

• Competitive salary package.