Paid Media Specialist

This is a fully remote position, open to applicants in Egypt, +4 more countries.

📋 Description

• Take ownership of paid social and video initiatives across LinkedIn, YouTube, and Meta, overseeing everything from strategy to execution, optimization, and reporting.

• Develop and fine-tune audience targeting, bidding strategies, and budget distribution.

• Adjust spending across various segments and campaigns informed by performance analytics.

• Adapt core creative materials into variations tailored for specific channels.

• Produce short-form video segments, still images, carousels, advertising copy, and syndication text.

• Construct, quality-assure, launch, and manage campaigns from start to finish.

• Independently handle ongoing campaign optimization alongside multiple campaigns, tests, and deliverables.

• Implement a structured A/B testing protocol and document actionable insights.

• Assist with landing page and conversion rate optimization efforts when relevant.

• Manage reporting from advertising platforms to CRM and pipeline.

• Provide weekly updates on expenditure and performance segmented by category.

• Evaluate campaign and testing performance and relay findings effectively.

• Utilize Claude and AI-driven skills and automation to enhance creative production, analysis, and reporting.

⛳️ Requirements

• Extensive hands-on experience with paid media audience targeting, bidding strategies, and budget management across LinkedIn, YouTube, and Meta.

• Demonstrated experience in independently managing paid social programs from strategy formulation and setup through to optimization and reporting.

• Practical experience in creating paid media assets, including short-form video segments, still images, carousels, advertising copy, and syndication text.

• Proven track record in conducting structured A/B tests and translating outcomes into actionable modifications.

• Experience in linking advertising platform data to CRM systems for comprehensive funnel reporting by segment.

• Availability to work from 9:00 AM to 5:00 PM EST during U.S. business hours.

• Strong grasp of paid social audience targeting, bidding practices, and budget management.

• Capability to independently build, quality assure, launch, manage, and optimize campaigns.

• Proficiency in editing short-form video and adapting creative materials across paid media platforms.

• Ability to compose advertising and syndication copy.

• Solid understanding of structured A/B testing methodologies and design.

• Strong analytical skills to interpret and communicate campaign and test performance metrics.

• Ability to integrate advertising performance data with CRM and pipeline information.

• Practical proficiency with Claude or similar AI tools to facilitate creative, analytical, and reporting workflows.

• Capacity to manage multiple campaigns, tests, and deliverables autonomously.

• Excellent organizational skills combined with a self-directed approach to managing campaigns.

• Submission of an English resume in PDF format is mandatory.

• A video demonstrating skill sets is required.

• Portfolio examples of personally managed paid social or video campaigns are necessary.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Flexible work hours and a supportive remote work environment.

• Opportunities for professional development and continuous learning.

• Comprehensive health and wellness benefits.

• Collaborative and innovative team culture.