Director, Demand Generation & ABM – Integrated Marketing Strategy

This is a fully remote position, open to applicants in Florida.

📋 Description

• Oversee the creation and implementation of integrated marketing campaigns that align with brand, demand generation, and account-based marketing (ABM) strategies.

• Propel pipeline growth, enhance executive engagement, and penetrate strategic accounts.

• Collaborate with business unit Presidents and their teams to formulate growth marketing strategies.

• Work alongside sales leadership to identify and prioritize key strategic accounts.

• Partner with marketing centers of excellence to execute marketing tactics effectively.

• Provide updates to stakeholders and refine plans based on performance results and insights.

• Establish best practices and exemplary marketing methodologies with fellow Brand Strategists.

• Lead campaigns focused on awareness, engagement, activation, and sales enablement.

• Oversee the marketing budget for the team and manage Agile Team resources towards initiatives that drive high-value growth.

• Coordinate various tactics including digital, events, content, nurture, webinars, ABM, and sales outreach.

• Design and implement account-based marketing programs targeting specific industries, buyer personas, and organizational priorities.

• Organize personalized outreach initiatives, landing pages, executive events, and nurturing experiences.

• Support demand generation and lead capture efforts associated with MQL, SQL, and pipeline objectives.

• Manage performance enhancements through testing, reporting, and analytics.

• Collaborate with creative, communications, digital, analytics, and business teams.

• Lead marketing strategy for conferences and executive events, ensuring engagement pre-event, onsite, and post-event.

• Develop campaign briefs, messaging frameworks, KPI definitions, and prepare executive-ready reports.

• Drive continuous improvements in campaign performance, targeting, conversion rates, and engagement levels.

• Offer support, guidance, leadership, and motivation to foster peak performance.

• Administer company personnel policies while adhering to staffing and training standards.

• Conduct interviews, hire staff, establish performance development plans, and engage in performance discussions.

• Execute other duties as assigned.

⛳️ Requirements

• A Bachelor's degree in marketing, business, or a related field from an accredited institution is preferred.

• Eight (8) to twelve (12+) years of B2B marketing experience, particularly in integrated marketing, demand generation, and account-based marketing (ABM).

• Proven track record in developing, executing, and optimizing integrated, multi-channel campaigns that stimulate pipeline growth and achieve measurable business results.

• Experienced in partnering with sales leadership, business development teams, and executive stakeholders to synchronize marketing strategies with revenue objectives.

• Strong expertise in campaign performance analysis and data-driven optimization.

• Ability to effectively operate within matrixed, cross-functional organizations and facilitate collaboration across marketing, analytics, and business teams.

• Proficient in marketing automation, CRM, and ABM/intent data platforms, such as HubSpot, Salesforce, 6sense, and Demandbase.

• Comprehensive understanding of lead management, attribution, funnel reporting, and pipeline metrics.

• Familiarity with lifecycle marketing and revenue operations processes.

• Knowledge of intent data, audience segmentation, and account scoring methodologies.

• Strong analytical abilities.

• Excellent communication, presentation, and executive presence skills.

• Superior organizational and project management capabilities.

• Ability to collaborate effectively across cross-functional teams and align various stakeholders.

• Capability to meet or exceed performance competencies.

• Willingness to travel as required.

🏝️ Benefits

• Bonus eligibility.

• Medical insurance.

• Dental insurance.

• Vision insurance.

• 401(k) and matching contributions.

• Paid time off (PTO).

• Disability insurance.

• Life insurance.

• Employee assistance programs.

• Flexible spending account or health savings account.

• Additional voluntary benefits.

• Reasonable accommodations available.

• Commitment to equal opportunity and maintaining a drug-free workplace.