Demand Generation Marketing Manager

This is a fully remote position, open to applicants in California.

📋 Description

• Develop the demand generation strategy that attracts the right customers to Trustero

• Strategize and execute multi-channel digital marketing campaigns, including paid search, LinkedIn, email, content syndication, and retargeting

• Establish and manage the webinar initiative

• Select, plan, and staff industry events, conferences, and field activities

• Implement lead scoring, routing, and follow-up protocols to ensure the BDR/SDR team engages every lead with context and efficiency

• Create outreach sequences and messaging for each campaign and event in collaboration with the BDR/SDR team

• Oversee the marketing technology ecosystem, incorporating CRM, marketing automation, sales engagement, and intent data

• Collaborate with sales to define Marketing Qualified Leads (MQLs)

• Develop funnel dashboards and report on pipeline performance and cost per opportunity by program

• Manage the program budget, reallocating funds to initiatives that effectively drive pipeline and revenue

⛳️ Requirements

• Bachelor of Arts degree or similar educational background

• Over 5 years of experience in B2B demand generation, including a minimum of 3 years within a B2B SaaS environment

• Proven track record of pipeline development, with demonstrable results

• Practical experience with paid digital marketing, email nurturing, webinars, and in-person events

• Familiarity with establishing lead scoring, routing, and handoff processes in conjunction with a BDR/SDR team

• Proficient use of CRM and marketing automation tools, such as Salesforce, HubSpot, or Marketo

• Comfortable working with data: capable of generating your own reports and understanding attribution

• Excellent writing skills and strong ability to collaborate with sales, product marketing, and leadership

• Experience in marketing to audiences in security, risk, compliance, GRC, or IT sectors

• Knowledge of account-based marketing and intent data tools like 6sense, Demandbase, or Bombora

• Familiarity with sales engagement platforms such as Outreach, Salesloft, or Apollo

• Experience in early-stage startups, including the ability to build programs from the ground up

🏝️ Benefits

• Competitive salary

• Bonus linked to pipeline performance

• Equity opportunities

• A dedicated budget and the flexibility to develop the demand generation program according to your vision

• A direct impact on the company's growth while collaborating closely with sales and leadership