Senior Ad Specialist – Google Ads, Meta Ads, LinkedIn Ads

This is a fully remote position, open to applicants in South Africa.

📋 Description

• Develop, implement, and oversee B2B lead generation campaigns targeting UK industrial and manufacturing clients through Google Ads, Meta, and LinkedIn.

• Take ownership of the complete campaign strategy, which includes keyword research, audience targeting, ad copy creation, bid management, and continual optimization.

• Create Meta funnels, including Instant Form campaigns, that are optimized for lead quality.

• Provide guidance to clients and the internal team regarding campaign strategies based on available budgets.

• Collaborate with the in-house design team to communicate landing page positioning and offer structure effectively.

• Establish automated lead notification workflows using Zapier or Make, triggered by form submissions to clients.

• Generate insight-driven reports utilizing Claude and other analytical tools.

• Manage LinkedIn Ads accounts in conjunction with Meta.

• Conduct daily monitoring of campaigns, swiftly identifying issues and taking independent action.

⛳️ Requirements

• A minimum of 5 years of direct experience in paid media management — expertise in Google Ads is crucial; experience with Meta Ads and LinkedIn Ads is also required.

• Demonstrated success in executing B2B lead generation campaigns, particularly within the UK market.

• Some experience with e-commerce campaigns is advantageous.

• Extensive experience in cold email outreach, including comprehensive infrastructure setup and management — focusing on domain health, mailbox warm-up, and deliverability monitoring.

• Practical experience using Instantly as an outreach platform (or similar platforms and willing to adapt rapidly).

• Capability to independently formulate cold email strategies: including value propositions, offer angles, large-scale personalization, and list segmentation.

• Strong skills in cold email copywriting.

• Comfortable interfacing with complex industrial and manufacturing clients.

• Experience in creating automated lead notification workflows with Zapier or Make.

• Proficient in using Claude or equivalent AI tools for reporting, analysis, and output generation.

• Exceptional reporting abilities.

• A consultant mindset.

• Strong communication skills, highly self-managing, and dependable in a remote environment.

• Must be based in South Africa.

🏝️ Benefits

• Fully remote position with a specialized UK B2B agency.

• Direct access to senior team members, eliminating management layers or bureaucracy.

• Diverse client portfolio spanning industrial, manufacturing, and commercial sectors.

• Ongoing, long-term engagement with opportunities for growth as the agency expands.

• Flexible working hours aligned with the UK time zone as needed.