Senior Manager, CTV

This is a fully remote position, open to applicants in United States.

📋 Description

• Direct CTV media purchasing for Ashley Furniture, Nectar, DreamCloud, Siena, and Awara.

• Create data-oriented CTV strategies aimed at boosting website conversions and in-store sales.

• Collaborate with data science teams on attribution models, incrementality testing, geo-lift studies, and audience insights.

• Utilize tracking pixels, impression logs, and clean rooms to enhance attribution precision.

• Develop or utilize vendor and technology solutions to ensure deduplicated impressions.

• Enhance campaigns through real-time bidding, audience segmentation, and predictive analytics.

• Integrate fragmented vendor and platform data to form comprehensive brand performance insights.

• Manage budget distribution and pacing in relation to spending and ROAS objectives.

• Coordinate CTV campaigns with in-store promotions and regional sales initiatives.

• Collaborate with creative teams to test and refine variations of CTV advertisements.

• Maintain relationships with publishers, streaming platforms, ad exchanges, and DSP partners.

• Keep abreast of CTV industry trends, programmatic advancements, and measurement methodologies.

• Apply independent judgment to resolve intricate issues and interpret policies and regulations.

⛳️ Requirements

• Over 5 years of experience in CTV media purchasing, programmatic advertising, or advanced digital media strategy, demonstrating a track record of achieving measurable results.

• Bachelor's Degree is preferred.

• In-depth knowledge of CTV inventory, DSPs, publisher networks, and programmatic waterfall processes.

• Proven success in optimizing CTV campaigns for both digital and offline conversions.

• Significant experience in securing Deal IDs and PMP agreements for premium inventory.

• Technical expertise in tracking pixels, impression logs, and clean rooms.

• Proficient in deduplicating impressions across diverse ad placements and multiple vendors.

• Strong understanding of frequency capping techniques.

• Experience in aggregating and synthesizing fragmented data into a cohesive performance dashboard.

• Comprehensive knowledge of offline conversion tracking, store visit attribution, and omnichannel media strategies.

• Skilled in Google Analytics, Trade Desk, DV360, and offline attribution tools.

• Must reside in and be authorized to work within the United States.

🏝️ Benefits

• Potential for annual bonuses.

• Health, Vision & Dental Insurance coverage.

• Company contributions to HSA.

• 401K plan with a company matching component.

• “Take what you need” paid time off (PTO).

• Wellness benefits offered.

• Work-from-home office and stipend for cell phone/internet expenses.

• A FREE MATTRESS along with an amazing Friends and Family discount!