Senior Manager, Conversion Rate Optimization

This is a fully remote position, open to applicants in United States.

📋 Description

• Spearhead the strategy for conversion rate optimization and develop an annual roadmap for the website.

• Oversee and cultivate a high-performing team focused on conversion optimization.

• Lead A/B and multivariate testing across landing pages, forms, messaging, calls-to-action, site architecture, and various stages of the traffic-to-lead journey.

• Create a research strategy utilizing behavioral analytics, funnel analysis, visitor feedback, session recordings, usability studies, customer insights, and market signals.

• Design the strategy for landing pages and digital journeys across both paid and organic acquisition channels.

• Propel enhancements in navigation, site performance, trust signals, form experiences, personalization, mobile journeys, and conversion factors.

• Impact the roadmaps of Product, Engineering, Design, Analytics, and Marketing Operations.

• Establish a measurement framework that ties experimental results to qualified lead generation, acquisition efficiency, and Growth Marketing goals.

• Set standards for experiment intake, prioritization, quality assurance, statistical rigor, documentation, rollout decisions, knowledge management, and communication of insights.

• Foster a culture of experimentation across the organization and convert findings into strategic recommendations.

⛳️ Requirements

• 8+ years of experience in conversion rate optimization, growth marketing, digital experimentation, product growth, or a similar field.

• Proven ownership of sophisticated experimentation programs that yield measurable business results.

• In-depth knowledge of experimentation methodologies, including hypothesis formulation, statistical power, sample sizes, significance, test validity, interaction effects, segmentation, and interpretation of complex data.

• Extensive experience with experimentation, digital analytics, behavioral analytics, and website optimization tools such as Optimizely, VWO, Google Analytics 4, Hotjar, FullStory, and Contentsquare.

• Proficient in combining quantitative and qualitative research methodologies.

• Experience in developing conversion strategies across various acquisition channels, customer segments, products, or verticals.

• Skilled in influencing Product, Engineering, Design, Analytics, Marketing Operations, and senior Marketing stakeholders.

• Bachelor’s degree in Marketing, Business, Analytics, Statistics, Economics, a related field, or equivalent professional experience.

• Experience enhancing team efficiency or output quality through strategic implementation of AI tools and automation.

• Ability to think strategically, linking customer behavior, marketing economics, website performance, and experimentation.

• Experience leading influence across cross-functional teams without direct authority.

• Strong business acumen.

• Excellent communication skills suitable for executive-level engagement.

• Capability to manage competing priorities and navigate complex cross-functional projects.

• A test-and-learn mindset.

• Ability to mentor individuals, elevate standards, and promote accountability, curiosity, healthy debate, and continuous improvement.

• A broad range of cross-functional interests or deep expertise in a specialized area.

• Personal resilience and the capacity to thrive in uncertain environments.

🏝️ Benefits

• Comprehensive medical, dental, vision, life, and disability insurance.

• 401(k) retirement plan.

• Paid holidays.

• Flexible paid time off, allowing you to take time as needed.

• Equity in a rapidly growing startup.

• Monthly technology reimbursements.

• Employee assistance program.

• Flexible time off policies.

• Paid parental leave.

• Additional company benefits.