Coordinator – Conversion Rate Optimization

This is a fully remote position, open to applicants in Florida.

📋 Description

• Evaluate the performance of marketing acquisition and link campaign attribution data with subsequent user behavior and conversion rates.

• Oversee mobile attribution utilizing AppsFlyer or comparable Mobile Measurement Partners (MMPs) to assess full-funnel conversion rates.

• Examine customer journeys, conversion funnels, engagement metrics, and drop-offs across both web and mobile platforms.

• Employ Amplitude, Mixpanel, FullStory, Google Analytics, and similar product analytics tools to comprehend user behavior and pinpoint friction points.

• Track conversion rates, acquisition performance, retention, and engagement to discover optimization opportunities.

• Formulate data-driven hypotheses and suggestions to enhance customer journeys.

• Organize A/B testing initiatives, track results, and document findings.

• Confirm tracking, conversion events, and measurement implementations for precise reporting.

• Collaborate with Marketing, Product, CRM, and Engineering teams to execute optimization initiatives.

• Assist with ASO activities, including updates to app store listings, creative assets, and performance reporting.

⛳️ Requirements

• 1–2 years of experience in product analytics, marketing analytics, mobile app analytics, growth, or conversion rate optimization (CRO).

• Proficiency in using product analytics tools such as Amplitude, Mixpanel, FullStory, Google Analytics, or similar platforms.

• Knowledge of mobile marketing attribution, preferably with direct experience using AppsFlyer or another MMP.

• Experience in analyzing customer journeys, conversion funnels, user behavior, and drop-offs.

• Understanding of marketing and product KPIs, including conversion rate, CPA/CAC, retention, engagement, and lifetime value (LTV).

• Capability to translate data into actionable insights and recommendations.

• Familiarity with A/B testing principles and experimentation.

• Excellent communication, organizational, and analytical skills, with the ability to work collaboratively across teams.

• Preferred: Experience in real-money gaming, including sports betting, online casino, daily fantasy sports, or prediction markets.

• Preferred: Background in mobile-first consumer businesses, performance marketing, or growth analytics.

• Preferred: Knowledge of SKAdNetwork (SKAN) and iOS attribution measurement.

• Preferred: Experience with session replay or behavioral analytics tools.

• Preferred: Familiarity with ASO, App Store Connect, Google Play Console, MobileAction, or MobileAppTweak.

• Preferred: Experience in supporting A/B testing, onboarding optimization, or customer retention initiatives.

🏝️ Benefits

• Competitive pay and benefits.

• Flexible vacation policy.

• A hybrid/remote working environment.

• Startup culture supported by a stable, global brand.

• A diverse and inclusive workplace.

• Equal opportunity employer.