Conversion Rate Optimization Specialist

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Evaluate user behavior and identify website performance gaps through analytics, heatmaps, session recordings, and funnel drop-off data.

• Create clear and prioritized optimization recommendations tailored for clients.

• Design, execute, and analyze A/B, multivariate, and split URL tests across client websites and funnels.

• Convert test results into actionable insights and define clear next steps for both clients and internal teams.

• Enhance landing pages, funnels, forms, CTAs, and overall user experience to boost conversion rates.

• Develop and manage the testing roadmap across various client accounts.

• Present analysis and findings directly to clients during calls.

• Collaborate with copywriters, designers, developers, and client resources to implement test variants as needed.

• Work alongside account managers and other departments to produce high-quality, results-oriented work.

⛳️ Requirements

• Located in the Philippines with reliable availability for a long-term position.

• 1–3 years of experience in a data-driven marketing role, particularly in Conversion Rate Optimization (CRO).

• Outstanding English verbal and written communication skills, including the ability to present analyses clearly to clients.

• Strong academic background with an exceptional General Weighted Average.

• Bachelor’s degree in Marketing, Analytics, Statistics, Business, IT, or a related field.

• Experience with A/B testing or online controlled experimentation through academic projects, internships, or professional roles.

• Familiarity with CRO and analytics tools such as GA4, Crazy Egg, FigPii, VWO, Optimizely, Convert, Hotjar, and Microsoft Clarity.

• Strong analytical abilities coupled with a keen interest in a data-driven, hypothesis-led approach.

• Basic knowledge of HTML/CSS and platforms like WordPress or HubSpot is beneficial; advanced developer skills are not necessary.

• Practical knowledge or experience in other digital marketing areas such as SEO, advertising, social media, or marketing automation is advantageous.

• Highly organized and capable of effectively managing multiple tasks and deadlines.

• Detail-oriented, inquisitive, and proactive in spotting opportunities to enhance website performance.

• Comfortable working with both technical and non-technical stakeholders.

🏝️ Benefits

• Stability and long-term growth from a fully self-funded company with no external investors or debt.

• Competitive salary.

• Opportunities for career development.

• Work-from-home arrangement.

• Paid vacation time: 20 days accrued each year.

• Paid sick leave: 5 days annually.

• Paid life leave: 15 days accrued annually, with the option for annual cash-out in December.

• 7 paid US holidays.

• Bereavement Policy.

• Employee Giving Programs, including a Matching Gift Program and Volunteer Grant Program.