CRO Lead – Hands-On

This is a fully remote position, open to applicants in Mexico, +5 more countries.

📋 Description

• Take ownership of all conversion tests for both brands, encompassing websites, landing pages, paid acquisition funnels, on-site offers, and post-purchase upsells.

• Establish the CRO strategy and manage a prioritized backlog of tests.

• Develop, test, and implement paid acquisition funnels, landing pages, on-site offers, and post-purchase upsells.

• Collaborate with developers and designers, conduct quality assurance testing on variants related to tracking, pricing, discount codes, mobile and desktop, and execute tests on a weekly basis.

• Analyze test results with honesty, implement successful strategies, and document insights.

• Monitor conversion performance and swiftly identify any drops in conversion rates on the same day.

• Drive tangible enhancements in conversion rates, average order value (AOV), and revenue per visitor.

• Oversee the CRO agency and collaborate with the Head of Growth to transition work in-house.

• Provide weekly reports on CRO KPIs.

• Facilitate the weekly CRO & Funnels meeting.

• Work closely with the founder to assist in scaling KittySpout and DoggySpout.

⛳️ Requirements

• Fully remote, full-time position.

• Proficiency in English.

• 3–4+ years of experience in managing CRO programs for Shopify DTC brands.

• Proven track record of tests and funnels that have increased conversion rates (CVR), average order value (AOV), or revenue per visitor (RPV), supported by data.

• Experience in building and testing paid acquisition funnels and landing pages.

• Extensive hands-on experience with Intelligems.

• Familiarity with AfterSell or similar tools, Microsoft Clarity, and Shopify analytics.

• Capability to independently set up and conduct quality assurance on tests.

• Experience in briefing developers and designers.

• Experience managing a CRO agency.

• Ability to formulate clear hypotheses, properly size tests, and evaluate results using a predefined significance rule.

• Understanding of how bundles, discounts, subscriptions, and upsells impact conversion rates, AOV, and profit margins.

• Willingness to work overtime or weekends as necessary.

• Exceptional cultural fit aligned with the company's values.

• Bonus: Experience in subscription or pet brands.

🏝️ Benefits

• Fully remote work arrangement.

• Full-time employment.