Senior Manager, Content Strategy, Customer Engagement

This is a fully remote position, open to applicants in Florida, +1 more state.

📋 Description

• Develop and oversee a cohesive content strategy and editorial calendar for the All-Inclusive & Resorts portfolio across both B2B and B2C channels.

• Ensure content aligns with commercial goals, product launches, seasonal events, and initiatives aimed at driving demand.

• Generate and manage content for Hilton Honors, LinkedIn, portfolio social media channels, executive thought leadership, along with other owned and earned platforms.

• Direct the social media strategy, covering channel roles, content pillars, governance, activation strategies, and performance metrics.

• Discover and leverage storytelling opportunities through public relations, podcasts, partnerships, and integrated campaigns.

• Collaborate with Hilton Honors, Brand, PR, Social, Digital, Commercial, and hotel teams.

• Coordinate with internal stakeholders and agency partners to brief creative requirements, manage launches, and enhance portfolio narratives.

• Engage in cross-functional planning meetings, campaign evaluations, and market launch discussions.

• Improve content on digital platforms and curated websites in partnership with hotel and commercial complex teams.

• Manage a unified annual content and engagement calendar that covers B2B and B2C CRM, Hilton Honors touchpoints, social media content, LinkedIn thought leadership, PR initiatives, and key portfolio activations.

• Formulate channel strategies, messaging frameworks, and quarterly content plans aimed at boosting awareness, engagement, and conversion.

⛳️ Requirements

• A minimum of five (5) years of experience in content strategy, brand marketing, communications, social media, CRM, integrated marketing, or a similar field.

• Exceptional writing and strategic storytelling abilities.

• Demonstrated expertise in editorial planning, social media strategy, executive communications, PR collaboration, stakeholder management, and measuring content performance.

• Proficient with CRM/email platforms, social publishing tools, content management systems, and Microsoft PowerPoint.

• Familiarity with All Inclusive or Resort portfolios, lifestyle marketing, or loyalty hospitality marketing.

• Experience in creating both B2B and B2C content strategies and CRM calendars.

• Willingness to travel up to 15% of the time.

• Background in working with agency partners, podcast or audio content, executive thought leadership, and trade-facing content.

• Proven experience in supporting premium portfolio storytelling across various markets.

🏝️ Benefits

• 110 nights of heavily discounted travel, with room rates starting as low as $40/night at Hilton hotels through the Go Hilton travel program.

• Employee stock purchase program (ESPP), offering Hilton shares at a 15% discount.

• Paid parental leave for eligible team members, including partners and adoptive parents.

• Personalized caregiving concierge services.

• Crisis Concierge support for both practical and emotional care.

• Free counseling and support via the Employee Assistance Program (EAP) for eligible team members.

• Generous paid time off (PTO).

• Comprehensive health and welfare benefits, including health plans, dental coverage, and vision coverage.

• Retirement plans.

• Hilton Annual Incentive (Bonus) Plan, subject to applicable terms and conditions.