Lead Brand Digital Content Manager

This is a fully remote position, open to applicants in Colorado.

📋 Description

• Oversee the creative direction of the New Belgium brand strategy and create photographs and design assets to realize the creative and strategic vision.

• Implement the approved brand strategy across digital platforms and social media channels.

• Address asset requirements across the broader brand portfolio while ensuring alignment with the New Belgium creative strategy.

• Collaborate with internal teams to brainstorm and produce content for Facebook, Instagram, Twitter, YouTube, the website, email marketing, and other digital avenues.

• Work together with brand partners, the innovation team, internal and external content creators, distributors, and the sales team to coordinate support for brand initiatives.

• Evaluate creative work to identify best practices for platforms, areas for improvement, and specific channel opportunities.

• Develop social media content, including photography, videos, designs, and stories.

• Create media that highlights relevance within suitable consumer communities.

• Recognize emerging digital trends and establish best practices for .com, email, and social media.

• Undertake additional projects and responsibilities as assigned.

⛳️ Requirements

• Bachelor’s degree in Business Administration: Marketing or Graphic Communication Design, or equivalent relevant experience combined with 4+ years in creative direction and execution.

• Proven liaison with demonstrated creativity, originality, and innovation skills.

• Strong working knowledge and proficiency in design software.

• Capacity to manage multiple projects and details concurrently, with proactive problem-solving abilities.

• Requires self-motivation, tact, diplomacy, and a clear, professional demeanor.

• Excellent oral and written communication skills, along with the ability to collaborate effectively with team members.

• Willingness to travel 10% - 25% of the time.

🏝️ Benefits

• Medical & Dental Insurance (options available for dependents).

• Basic Term Life and AD&D Insurance.

• Short Term Disability Insurance.

• Flexible Spending Account.

• Employee Assistance Program.

• Paid Time Off (PTO).

• 401k Match.

• Paid Caregiver Leave.

• Profit Sharing.