Manager, Content Strategy

This is a fully remote position, open to applicants in Alabama, +45 more states.

📋 Description

• Take ownership of and implement global content strategies that align with CGT business objectives, portfolio positioning, value propositions, and customer requirements.

• Convert intricate scientific, technical, workflow, and product information into clear, precise, and audience-appropriate content.

• Offer strategic content guidance to internal subject matter experts, agency partners, and external collaborators.

• Develop and manage global content plans, editorial calendars, asset priorities, and approval workflows.

• Establish content quality benchmarks and oversee the review and enhancement of materials.

• Direct content strategy and execution for global and regional campaigns, conferences, product initiatives, and customer engagement programs.

• Define and guide sales enablement frameworks, presentations, technical materials, case studies, and customer-facing tools.

• Manage messaging and content strategy for key industry events.

• Create feedback systems with regional, commercial, and field teams to enhance content quality.

• Provide advice to Corporate Communications, Marketing, Product Management, Commercial, and regional teams regarding content and messaging.

• Define and manage portfolio positioning, messaging frameworks, value propositions, claims, and storytelling.

• Lead cross-functional content review and approval processes involving Regulatory, Legal, Quality, and other reviewers.

• Utilize scientific and business judgment to ensure that external content is accurate, supportable, and compliant.

• Transform market intelligence, customer needs, competitive developments, and scientific advancements into content priorities and messaging strategies.

• Incorporate Voice of Customer insights, market research, field feedback, and technical input into portfolio messaging and campaigns.

• Provide communication direction for engagements with key opinion leaders, customers, academics, and external partners.

• Oversee multiple global content and campaign initiatives across various technologies, regions, audiences, channels, review functions, and agency partners.

• Influence stakeholders within a global matrix organization and address competing priorities.

• Establish metrics for content performance and assess the effectiveness of content.

⛳️ Requirements

• Bachelor’s degree in Marketing, Communications, Life Sciences, Business, or a related discipline.

• Over 8 years of experience in content marketing, product marketing, scientific communications, downstream marketing, or related commercial communications within the life sciences, biotechnology, medical technology, or biopharmaceutical sectors.

• Proficient in translating complex scientific, technical, product, and workflow information into clear and credible content for both technical and non-technical audiences.

• Proven experience in developing content for omnichannel campaigns, conferences, customer communications, sales enablement materials, and digital platforms.

• Preference for knowledge in cell and gene therapy, bioprocessing, advanced therapies, or related markets.

• Experience in coordinating content reviews with scientific, Regulatory, Legal, Quality, and Corporate Communications stakeholders.

• Willingness to travel up to 15%, including internationally as needed.

• This position is not eligible for visa sponsorship now or in the future.

🏝️ Benefits

• Opportunity for an annual bonus plan targeting 10% of the base salary.

• 401(k) plan with company contributions.

• Paid vacation, holidays, and personal days.

• Employee assistance program.

• Comprehensive medical, prescription drug, dental, and vision coverage.

• Life insurance.

• Disability coverage.

• Wellness program.