Senior Manager, Content & Brand

This is a fully remote position, open to applicants in Canada, +1 more country.

📋 Description

• Develop and uphold Solink’s category narrative and brand perspective.

• Commission or create original research and data-driven thought leadership.

• Construct and oversee an editorial calendar encompassing blogs, LinkedIn, newsletters, speaking engagements, and podcasts.

• Establish editorial standards and quality benchmarks across the content initiative.

• Manage the trade-focused speaker and influencer program from start to finish.

• Coordinate with executives, customers, and external partners/analysts to serve as speakers, panelists, and collaborators.

• Collaborate with Sales and Demand Generation to produce enablement materials.

• Transform content into talk tracks, one-pagers, social media content, sales presentations, and campaign copy.

• Lead a content team and/or oversee freelance writers, designers, and agencies.

• Oversee content production, speaker, sponsorship, and influencer budgets.

• Take ownership of content performance metrics and report on engagement, share of voice, and pipeline influence.

• Spearhead large-scale initiatives with independence and strategic significance.

• Cultivate and mentor team members while managing freelancers/agencies.

• Address cross-team dependencies and resolve conflicts.

⛳️ Requirements

• Over 7 years of experience in content marketing, brand marketing, or content strategy roles, particularly in B2B SaaS or a similar technical field.

• At least 2 years of direct people management experience or overseeing a diverse team of employees, freelancers, and agencies.

• Proven track record of owning a brand or category narrative and successfully translating it into a sustained content program.

• Experience in establishing or managing a speaker, analyst, or influencer program.

• Strong editorial judgment coupled with hands-on writing and editing skills.

• Experience collaborating with Sales and/or Demand Generation to convert content into assets that support the pipeline.

• Background in physical security, loss prevention, retail operations, or another field with a significant operations/data focus (preferred).

• Experience in commissioning or producing original research/data studies (preferred).

• Familiarity with content and social analytics tools (preferred).

• Candidates must complete a criminal records check upon hiring.

• Must be a Canadian or American Citizen, or otherwise eligible to work in Canada or the United States.

• Willingness to adhere to Solink’s security policies and standards.

🏝️ Benefits

• Meaningful equity for all full-time, permanent employees.

• Comprehensive benefits package.

• Monthly reimbursement for fitness, wellness, or mental health programs.

• Flexible work arrangements where applicable.

• Opportunities for growth and advancement based on merit.

• An open culture with clear expectations and honest feedback.

• Social connection through So-learns, Solink-o, and So-lunches.